IVG stands for I Vape Great, and the name has a point. The brand launched in 2016 in Preston, Lancashire, and built its reputation on e-liquids before pivoting hard into pod hardware when the single-use vape ban came in June 2025. The result is a range that covers every puff count from 600 to 35,000, all with the same distinctive flavour profile that made IVG Intense salts a staple in UK vape shops.
We stock the full hardware and liquid line: IVG 2400 4-in-1 kit, IVG Pro 12 pod kit, IVG Smart pod kit, IVG SAVR device, IVG XL 35K pod kit, and IVG Intense nic salts. Sold by the pack, posted fast. Use the guide below to find the right one.
23 products
IVG built its name on e-liquids first. The IVG Intense salt range, the 50/50 blends, and the shortfills were the products that got the brand into UK vape shops in the first place. When the 4-in-1 disposable wave hit around 2022, IVG launched the original IVG 2400 and it became one of the best-selling big-puff devices in the country. A rotating carousel of four 2ml pods, up to 2,400 puffs before you needed a new one, and flavours that translated directly from the liquid range. The format worked.
Then came June 2025 and the UK ban on single-use vapes. IVG's response was quicker than most: the IVG 2400 was redesigned as a rechargeable pod kit, keeping the exact same carousel mechanism but on a 1,750mAh battery you plug in over USB-C when it runs low. Same four-pod system, same flavour editions, same puff count. The only difference is the battery charges rather than going in the bin. For anyone who'd been buying the disposable IVG 2400, the switch cost exactly nothing in terms of the vaping experience.
The rest of the range filled in around it. The Pro 12 took a different approach: a 10ml refill container plus a 2ml pod, totalling 12ml of liquid, which gives roughly 10,000 puffs from one pod change. The Smart and SAVR followed for different use cases, and the XL 35K is the current top-of-range at around 35,000 puffs a pod. Alongside the hardware, the IVG Intense nic salts and IVG 50/50 range carry the same flavour DNA in bottles for any refillable pod kit.

Six hardware lines and a liquid range cover almost every IVG buyer. Here's the plain-English version of each.
IVG 2400 4-in-1
Big-puff pod kit · ~2,400 puffsThe one everyone knows. Four 2ml prefilled pods load into a rotating carousel. Twist the device when one pod runs out, hear it click, keep going. 1,750mAh battery, USB-C, draw-activated. The IVG 2400 kit at £33.99 is the entry point for anyone coming off the old IVG 2400 disposable.
IVG Pro 12
Long-range pod kit · ~10,000 puffsA 10ml refill container sits beside a 2ml pod, giving 12ml of liquid in one load. Around 10,000 puffs before you need a new pod and refill. 1,000mAh battery, USB-C. The Pro 12 pod kit at £35.99 is the buy for vapers who want a big puff count without the carousel mechanic.
IVG Smart
Versatile pod kit · ~30 flavoursA cleaner form factor than the 2400, with a broad flavour library of 30+ choices. The IVG Smart kit at £35.99 and its replacement pods at £24.99 give you the IVG flavour range in a more compact device. Good choice if you want variety over puff count.
IVG SAVR
Budget big-puff · 28 flavoursThe price-first option. The SAVR Big Puff Device at £20.99 is a self-contained unit, and the SAVR prefilled pods at £14.99 give the widest flavour choice in the IVG range at 28 options. For the vapers who just want solid flavour at the lowest outlay.
IVG XL 35K
High-capacity pod kit · ~35,000 puffsThe top of the IVG range. The XL 35K pod kit at £47.99 runs to roughly 35,000 puffs per pod change, around two months of moderate vaping. A standalone pod is also sold separately at £34.99. The one for vapers who want to stop thinking about refills for a very long time.
IVG Intense nic salts
Nic salt · 10mg & 20mgIVG Intense is the brand's best-known liquid line: smooth, long-lasting nic salt with minimal throat hit at 10mg and 20mg. The IVG Intense at £13.99 runs 30 flavours. If you already own a refillable pod kit, this is how you get IVG taste without another device.
Shop all IVG Intense nic salts →Every current IVG hardware kit side by side. Puff counts are IVG's own figures and vary with draw intensity.
| Kit | Puffs | Battery | System | Price |
|---|---|---|---|---|
| IVG SAVR Device | Big puff | Built-in | Self-contained | £20.99 |
| IVG 2400 4-in-1 | ~2,400 | 1,750mAh | 4 x 2ml rotating pods | £33.99 |
| IVG Smart kit | 30+ flavours | Built-in | 2ml prefilled pods | £35.99 |
| IVG Pro 12 kit | ~10,000 | 1,000mAh | 10ml refill + 2ml pod | £35.99 |
| IVG Reload Mini | ~600/pod | Small | 2ml prefilled pods | £15.99 |
| IVG XL 35K kit | ~35,000 | Large | XL prefilled pod | £47.99 |
Fast UK delivery. Pod packs sold separately for each kit; check the product page for compatible pods.
The carousel mechanism is the thing that separates the IVG 2400 from most of the competition, and it's worth understanding before you buy. Load four pods into the rotating chamber at the start. Each pod holds 2ml of 20mg nic salt. When the flavour on the active pod fades, you twist the device a quarter turn until the next pod clicks into the draw position. No stopping, no opening a compartment, no swapping anything until all four pods are spent. That's the equivalent of four standard pod changes in a single loaded device.
The practical difference shows up on a day out or a shift at work. Most pod kits need you to stop, remove a pod, find a replacement, click it in. With the IVG 2400, that process is a wrist rotation. It sounds like a small thing and it is, but the people who notice it most are the ones who vaped 4-in-1 disposables before the ban and became accustomed to that level of uninterrupted use.
You can also load four different flavours into the four pods. Buy a pack of IVG 2400 4-in-1 Reload Pods in four different editions, load one of each, and rotate through them across the day. It's not a feature IVG manufactures for, but enough vapers do it to make it worth mentioning. Most people stick to one or two flavours, but the hardware supports it.
Both say IVG 2400 on the pack. They are sold separately and do different things.
£33.99
the rechargeable carousel device
£30.99
four 2ml pods per pack
Buy the kit once. Top up with pod packs. 2-in-1 reload pods also available for two-flavour rotation at £15.99 per pack.
IVG runs over 100 flavour options across the range, and the depth of the liquid background shows in the pod flavours. Blue Raspberry Ice is the one that brought IVG into the mainstream disposable market and it's still the biggest single seller: sharp blue raspberry with enough ice to cool the throat without the menthol being the main event. Fizzy Cherry is the second most popular, slightly sour with a fizzy aftertaste that holds through a long session. Strawberry Raspberry Cherry is the three-fruit blend that appeared in 2022 and hasn't left the top sellers since.
For menthol vapers: Classic Menthol is a clean, straightforward mint that doesn't go sweet. Spearmint is softer, closer to a chewing gum note, and it's one of the few menthol options in the range that doesn't lead with cold. Pineapple Ice does exactly what it says, tropical and cool in equal measure. Kiwi Passionfruit Guava is the tropical option that shows up more in the IVG Intense salts than anywhere else but carries into the Pro 12 pods.
The IVG Intense nic salts at £13.99 carry the full flavour profile across 30 options in 10mg and 20mg. If you already own a refillable MTL pod kit and want the IVG flavour system without buying hardware, the Intense salts are the route. The IVG 50/50 range extends into 15.99 for a broader freebase option.
On the 2400, all four pods load at once and you rotate between them. The Pro 12, Smart, and SAVR use a simpler single-pod swap.
Load all four pods at once (2400)
Open the carousel chamber on the IVG 2400 and slot the four 2ml pods in. Each pod clicks into one of the four positions. Close the chamber and the device is ready to vape with the first pod active.
Rotate when a pod runs out
When the flavour fades or goes slightly off, twist the device a quarter turn until you feel the next pod click into the active draw position. No opening, no removing anything until all four pods are spent.
Replace the pod pack (Pro 12 / Smart / SAVR)
On the Pro 12, the 10ml refill container and 2ml pod come as a combined unit. When the juice is done, slide out the whole assembly and click a fresh one in. On the Smart and SAVR, it's a standard 2ml pod pull-and-replace.
Charge the battery
All IVG rechargeable kits use USB-C. When the battery indicator drops or the draw feels weaker, plug it in. The 1,750mAh in the 2400 takes around 40 minutes for a full charge from flat.
IVG is a mouth-to-lung brand. The 2400, Pro 12, Smart, and SAVR all draw like a cigarette: tight, flavour-forward, no clouds. If you want a loose, airy draw or sub-ohm vaping, IVG hardware is not built for it. The flavour library skews fruity-sweet and menthol with minimal tobacco options, so if you're looking for a pure tobacco flavour or dessert profiles, look at other brands. And if you already own a refillable pod kit you're happy with, the IVG Intense nic salts will give you the IVG flavour profile without buying new hardware. Where IVG earns its place is for people who want a no-fuss, long-puff-count pod kit that behaves like a disposable but charges rather than ending up in a bin.
Find your IVG.
Start with the 2400 if you want the carousel system. Go Pro 12 if you want higher puff counts and a simpler format. Pick Intense salts if you already have a pod kit.
IVG stands for "I Vape Great." The brand was founded in 2016 in Preston, Lancashire, initially as an e-liquid brand. It expanded into pod hardware with the IVG 2400 and now serves over 100 countries with a range of rechargeable pod kits and nic salt e-liquids.
The IVG 2400 uses a rotating carousel that holds four 2ml prefilled pods. When one pod is empty, you twist the device a quarter turn to click the next pod into the active draw position. The 1,750mAh battery recharges over USB-C and the device is draw-activated, no buttons. You get roughly 2,400 puffs from a full set of four pods.
Around 10,000 puffs per pod change. The Pro 12 uses a 10ml refill container combined with a 2ml pod, giving 12ml of liquid in total. IVG rates this at approximately 10,000 puffs, though the actual count varies with how hard you draw. The 1,000mAh battery recharges over USB-C.
The 4-in-1 reload pack (£30.99) contains four 2ml pods, compatible with the four-position carousel in the IVG 2400 kit. The 2-in-1 pack (£15.99) contains two pods and fills two of the four carousel positions. Both use the same 2ml/20mg nic salt pods. Buy the 4-in-1 to refill the whole carousel at once; buy the 2-in-1 if you want two flavours alternating.
Yes. The IVG rechargeable range is fully TPD compliant and legal to sell and use in the UK. All pods use 2ml prefilled capacity and 20mg maximum nic salt, within UK regulations. The original IVG 2400 single-use disposable was banned in June 2025; the rechargeable rechargeable pod kit version is not a disposable and is completely legal.
Blue Raspberry Ice, Fizzy Cherry, and Strawberry Raspberry Cherry are consistently the top three across the IVG range. For menthol: Classic Menthol and Spearmint. For something tropical: Pineapple Ice and Kiwi Passionfruit Guava. The IVG 2400 4-in-1 editions include Berry, Blue, Red, and Fizzy editions that bundle flavour families.
No. IVG pods are specific to each device. IVG 2400 Reload Pods (2ml carousel pods) only fit the IVG 2400 kit. The IVG Pro 12 uses its own 10ml+2ml combined refill unit. The IVG Smart uses Smart-specific pods. Never mix pod types across different IVG kits as they will not seat correctly.