IVG E-Liquids

I Vape Great launched in 2016 as a flavour-first e-liquid producer in the UK. Their initial reputation was built on consistently accurate fruit flavour profiles and attention to nicotine smoothness — at a time when many UK e-liquids used harsher freebase nicotine, IVG's early investment in nic salt chemistry gave them a flavour-quality advantage that established the brand among UK vapers.

The blue-raspberry category in particular is an IVG strength — Blue Sour Raspberry and Pro Blue are consistently among their best-reviewed flavours. The sour-edge on IVG's sour profiles is well-calibrated: acidic enough to be vivid and interesting, not so sharp as to be harsh on repeated vaping.

Blackcurrant Strawberry Blueberry is IVG's multi-berry signature — three deep-coloured berries combined into a layered profile that is rich and full-bodied, unlike lighter single-berry profiles. Lemon and Lime is the classic citrus pair without ice — unusually, this is a non-cooled citrus for vapers who want sharp citrus without menthol.

Triple Melon combines watermelon, honeydew and cantaloupe — the three melon families in one blend. This is more complex than standard watermelon vapes and provides a more realistic "mixed melon" character. Strawberry Watermelon pairs two of the most popular fruit vape flavours, balancing the tartness of strawberry against the mild sweetness of watermelon.