
by IVG
No reviews yet — be the firstIVG 50/50: the original freebase 10ml in 10 award-winning flavours, 50/50 VG/PG at 3mg, 6mg or 12mg, for MTL pod and starter kits.
Blue Raspberry · 12mg
Per unit
£1.60
You get
10
Min order
1 pack
Strength: 12mg
Quantity:
Written and fact-checked by the VapeCity team · Updated June 2026
IVG 50/50 is the classic, the bottle IVG made its name on before nic salts were a thing. Freebase nicotine, a balanced 50/50 VG/PG mix, ten of the flavours that won IVG its awards, all in a 10ml TPD bottle. If you vape a refillable pod or a starter kit, this is the everyday juice that goes in it.

One thing to get straight up front: this is freebase, not a nic salt. That changes the throat hit and the strengths on offer, and it is the whole reason to pick it over IVG's salt range. More on that just below. It sits on our shelves next to IVG Intense, Lost Mary's MaryLiq and Elf Bar's ELFLIQ, but it is the odd one out, and on purpose.
Both are nicotine, just delivered differently. Freebase is the original form, the nicotine that has been in e-liquid from the start. It gives a firmer throat hit, the little catch at the back of the throat that plenty of ex-smokers actually want, and a lot of people find the flavour reads a touch sharper and truer. The trade is that high strengths turn harsh, so freebase ranges stop lower down.
Nic salt is the same nicotine smoothed out. It goes down softer even at 20mg, which is why the disposable bars and salt bottles like IVG Intense use it. Smooth means you can carry a high strength comfortably, but you give up a little of that throat catch.
So the rule of thumb. Want a proper hit at a lower strength, or found 20mg salt too smooth and strong? IVG 50/50 freebase is your bottle. Want the most nicotine with the least harshness? The salt range wins. Both are 50/50 and both go in the same mouth-to-lung kits, so really it comes down to the hit you are chasing.

Ten flavours, the original award-winners. No desserts in this one: the 50/50 range is fruit, berry and menthol led, the staples IVG built its name on. A look at the spread:

IVG 50/50 comes in 3mg, 6mg and 12mg, all lower than the 10mg and 20mg you see on the salt side, and that is by design. Freebase at high strength would scratch, so the range stays in the comfortable band. 12mg (1.2%) is the strong end here, for heavier smokers or anyone who wants a firm hit. 6mg (0.6%) is the middle ground and the most popular pick. 3mg (0.3%) is the light option for a gentle, all-day vape.
Stepping over from 20mg disposables? Do not assume you need the biggest number. Freebase hits harder per mg than salt, so 12mg freebase can satisfy like a much higher salt strength. Most people settle on 6mg and stay there.
It also makes IVG 50/50 a tidy way to taper. Start at 12mg if you are a heavier smoker, move to 6mg once the early cravings ease, and finish on 3mg when you are vaping more for the ritual and the flavour than the hit. Because it is bottled rather than sealed in a pod, you can change strength whenever you like without changing device, which is something the prefilled bars and pods cannot offer.
IVG bottles its flavours in two formats, and they answer different needs. IVG 50/50 is the freebase line: a firmer throat hit, lower strengths (3, 6 and 12mg), and the original fruit, berry and menthol recipes. IVG Intense is the nic salt line: smoother even at 10mg and 20mg, with a broader range that stretches into desserts. Same house, same flavour pedigree, different delivery.
Pick the 50/50 if you came off cigarettes and miss the catch at the back of the throat, or if 20mg salt felt too smooth and strong and you would rather a punchier 6mg. Pick Intense if you want the highest strength with the least harshness, or you fancy the dessert flavours the freebase line skips. Both go in the same mouth-to-lung pod kits, so you can keep a bottle of each and switch by mood; many people run a freebase by day and a salt when they want something gentler.
Filling your own from a 10ml bottle takes about 20 seconds and is what makes bottled juice so much cheaper than sealed pods.
Yes, and it is one of the cheapest ways to vape an award-winning flavour. At 10 for £15.99 a bottle is about £1.60, and a 10ml bottle is roughly five pod refills, so a ten-pack keeps a moderate vaper going for weeks. Spread across the vaping you get from it, the per-ml cost is a fraction of buying sealed prefilled pods.
Freebase also stretches further on the nicotine, in a sense: because it hits harder per mg than salt, a 6mg or 12mg freebase can satisfy where you might have reached for a 20mg salt, so you are buying lower-strength juice and still scratching the itch. The trade is that you supply the kit and do the filling, but if you are happy to refill a pod, this is about as economical as branded e-liquid gets.
A few small habits keep every bottle tasting right. Give it a gentle shake before you fill, store it somewhere cool and out of the light, and screw the cap back tight so the top notes do not drift off. Freebase is usually ready to vape straight away, with no long steeping needed, which is part of its appeal over higher-VG juices.
If a flavour ever tastes flat or scorched, it is almost always the coil rather than the juice. A coil near the end of its life mutes everything and adds a burnt edge, so a fresh pod or coil brings the flavour back. And because freebase carries a firmer throat hit, if a strength feels harsh, drop down a step rather than chasing it; 6mg suits most people once the early cravings settle.
Mouth-to-lung territory: refillable pods, AIO pod kits and starter kits, the tight-draw, low-power devices most people vape day to day. The thin 50/50 mix wicks well in those small MTL coils. Pair it with a refillable pod kit, or one of IVG's own kits if you already run one, and you are sorted.
It is not built for big sub-ohm clouds. High-wattage tanks want a higher-VG juice, and forcing 12mg freebase through one would be rough going. For direct-to-lung and sub-ohm, a shortfill like IVG 70/30 is the right format. Keep the 50/50 to your pod kits.
In practice that means almost any small, tight-draw device you are likely to own: a refillable pod, a vape pen, or an AIO starter kit running a coil above 1 ohm at low power. The thin 50/50 mix wicks quickly in those coils, so you get full flavour without dry hits, and the lower wattage keeps the freebase hit comfortable. If you are coming straight off disposables, a basic MTL pod kit plus a bottle of this is about the simplest, cheapest setup there is.
| Bottle | 10ml TPD |
|---|---|
| Type | Freebase nicotine |
| VG/PG | 50/50 |
| Strengths | 3mg (0.3%), 6mg (0.6%) and 12mg (1.2%) |
| Best for | MTL pod kits and starter kits |
| Flavours | 10 |
| Multipack | Box of 10 |
| Compliance | UK TPD-compliant |
Sources: IVG 50/50 freebase e-liquid (manufacturer, IVG) · UK vaping and nicotine guidance (gov.uk)
| Standard UK delivery2–3 working days | £2.99 |
|---|---|
| Next-day deliveryorder before 3pm, Mon–Fri | £5.99 |
| Orders over £200free standard UK delivery | Free |
Order before 3pm and we dispatch the same working day. Everything ships in plain, discreet packaging from UK stock, and it’s all TPD-compliant.
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