Moreish Puff E-Liquid

About Moreish Puff

Cherish Vapor Limited launched Moreish Puff in 2016, and the Birmingham brand has kept going by doing one thing consistently: making flavours that are distinctive enough to remember. Not every range lands, but the ones that do tend to have a specificity to them. Brewed tastes like actual coffee with cream and chocolate undertones, not like a vague brown-flavoured sweetness. The Popcorn range genuinely does evoke the thing on the label.

The brand does not pretend to be the cheapest option. At £33.99 per 100ml shortfill at VapeCity, it sits above the budget end of the market. What it has instead is a track record: featured in most of the major UK vape publications, reviewed across years rather than weeks, and built up a following that tends to come back to specific flavours rather than jumping around.

The range has grown considerably since the early shortfills. Over 70 flavours listed across the full portfolio, though the VapeCity selection covers the main sub-lines: Brewed, Slushed, Flawless Custard, Sherbet, Tobacco, Shakes, Popcorn, Iced, Menthol, Fruits, Chilled and Candy Drops. Nic salts are available in Brewed and Tobacco formats.

Moreish Puff at VapeCity: formats and prices

The shortfill and nic salt formats available at VapeCity, priced in the current range.

Add two 18mg nic shots to a 100ml shortfill to reach approximately 3mg in 120ml finished volume.

The Moreish Puff shortfill sub-ranges

Brewed is probably the best known of the sub-lines. It covers a brewed coffee profile with cream, chocolate and caramel undertones, and it does this without going to the fake-coffee-sweetness place that a lot of beverage-flavoured e-liquids end up. It is widely regarded as one of the more successful coffee profiles in the UK market, which is worth noting because coffee is genuinely difficult to get right in vapour form. It is available as both a 100ml shortfill and a 10ml nic salt.

Slushed does slushy fruit: the texture of the flavour delivery is chilled and slightly sweet in the way that an actual slushy machine drink feels rather than just fruit with added menthol. Blue raspberry and strawberry are the leading flavours here. Moreish Puff Shakes takes the milkshake route, with a creamy, dessert-leaning base that makes the fruit profiles sit differently to how they would in a straight fruit shortfill.

Flawless Custard is the range that wins the dessert comparison. Original Custard reads as reminiscent of creme brulee, and the flavour extensions (Strawberry and Banana, Apple, Blackberry) sit on a custard base that is noticeably more present than in a lot of dessert shortfills. Popcorn is odd in a way that works: Peanut Butter Popcorn specifically has enough of the actual popcorn quality that it does not read as just a peanut butter vape with extra sweetness.

Chilled, Iced and Menthol are the cooling options, running through fruit profiles with varying levels of menthol intensity. Iced is the most intense, Chilled is lighter. Candy Drops and Sherbet cover the sweets end of the range, and the Fruits line keeps things more straightforwardly fruity without additional dessert or cooling overlay.

Tobacco and Tobacco Salts are for ex-smokers who still want a tobacco note. The Honey and Cream variant from the tobacco range has been well received, described as a luxurious honey-forward morning vape. Whether you still want a tobacco flavour at this stage is a personal call, but if you do, the Moreish Puff version is a more complex take than most.

Who should buy Moreish Puff?

It is not the entry-level choice. At £33.99 for a 100ml shortfill, there are cheaper options for people who want to vape at 0mg or are still trying to find a flavour they like. Moreish Puff works best for vapers who have already established which flavour direction they prefer and want a brand that executes it consistently.

The dessert ranges are the strongest case for the brand: Brewed and Flawless Custard specifically. These are flavours that are difficult to do well in vapour form, and Moreish Puff's versions are among the more convincing in the UK market. If you are a dessert vaper and you have been disappointed by cheaper custard or coffee e-liquids, this is the category to try.

The Tobacco Salts are worth calling out for people still on cigarettes or at the early stages of switching. The nic salt format at 10mg or 20mg delivers nicotine at the right rate for MTL vaping, and the Honey and Cream tobacco profile gives enough of a familiar note to help with the transition without being as synthetic as some tobacco-flavoured vape liquids can feel.

Worth being honest about what the brand is not: if you want a fruity, disposable-adjacent flavour in a 10ml nic salt, the Moreish Puff range at VapeCity skews heavily toward shortfills and more complex flavour profiles. The Bar Salts categories at VapeCity are a better starting point for people making the jump from bar-format disposables.

Moreish Puff sub-ranges at a glance

A quick map of which sub-line to try first, depending on what you are looking for.

Buying Moreish Puff at VapeCity

We stock Moreish Puff shortfills at £33.99 per 100ml and nic salts at £15.99. , and orders ship fast from our UK warehouse. Shortfills and salts from other brands can be added to the same order.

If you're exploring shortfill brands alongside Moreish Puff, Just Juice and Ohm Boy are worth comparing. For nic salts across more brands, the full nic salts and shortfills categories cover the wider range.