Moreish Puff Menthol 100ml

The cooling in a menthol e-liquid comes from a cooling agent added to the flavour, usually menthol or a synthetic koolada-style cooler. It does not change the taste so much as add a physical sensation: a crisp, cold feel on the throat and a refreshing finish on the exhale. In the Moreish Puff Menthol range the cooling is tuned as a finish rather than the main event, so the fruit notes lead and the chill closes each puff.

That balance matters. A heavy menthol can flatten the fruit underneath it and leave the liquid tasting mostly of cold. By keeping the menthol as a layer rather than the whole flavour, these blends stay fruit-forward, reading as iced fruit rather than straight menthol. If you want pure ice you would look elsewhere, but for fruit with a refreshing edge this is the intent.

Menthol juices come into their own in warm weather and for vapers who find plain fruit blends a little flat. The cooling sharpens the flavour and makes a big sub-ohm cloud feel cleaner. If you already enjoy the Moreish Puff fruit ranges, the Menthol line is that same fruit character with a frosted finish on top, and the thirteen options mean there is a cool version of most of the brand's popular profiles.

A short fill is a bottle of 0mg e-liquid sold deliberately under-filled, with room for you to add nicotine via nic shots. The format exists because UK and EU rules cap nicotine-containing bottles at 10ml, so any larger bottle has to be nicotine-free. The short fill works around this: you buy a big 0mg bottle and small high-strength shots, then combine them yourself at home.

Moreish Puff Menthol holds 100ml of liquid in a 120ml bottle, sized for two 10ml nic shots. Nic shots are usually 10ml at 18mg or 20mg in a 50/50 base. Add one 18mg shot and you get 110ml at roughly 1.5mg; add two and you have 120ml at roughly 3mg. Most sub-ohm vapers run 3mg, because high-power DTL gear delivers plenty of nicotine per puff, so two shots making 3mg is the usual choice.

Buying flavour and nicotine separately works out cheaper per millilitre than buying the same volume in 10ml nic-salt bottles, which is why high-volume vapers favour short fills. The only cost is a small mixing step and, ideally, a short steep. The how-to below covers it. If you would rather skip mixing, a ready-made nic salt is simpler, but you lose the saving and the larger bottle.

Because it is a high-VG 70/30 liquid, Moreish Puff Menthol needs sub-ohm gear. High-VG juice is thick, so it wants a low-resistance mesh coil with good wicking and airflow, the kind found in a sub-ohm tank or a direct-to-lung pod-mod, usually below 0.5 ohm. In that setup it produces the dense, cool clouds the range is built for.

It is not suited to a small mouth-to-lung pod kit. A tight 1.0 ohm-plus coil cannot wick a 70/30 liquid fast enough and will give muted flavour or dry hits. If your device is a discreet pocket pod made for nic salts, choose a 50/50 e-liquid instead; a high-VG short fill like this will underperform in it.

For the best results, run it in a dedicated sub-ohm tank on a box mod or a powerful DTL pod-mod. Our sub-ohm tanks and replacement coils sections cover suitable hardware. The menthol can feel even crisper at the cooler end of your coil's wattage range, so it is worth experimenting within the recommended limits.

The Menthol range is thirteen iced blends, each 0mg before nicotine, and each built on a fruit core with a cooling finish. The line-up is grouped below by character to help you choose from a long list.

The berry group is the largest: Blackberry Breeze, Breezy Blackcurrant, Blue Raspberry, Blueberries & Raspberries and Mixed Berries each take a different berry profile and add a frosted finish, from the sharp blackcurrant to the sweet, candied blue raspberry. The grape blends, Grape & Apple and Grape & Strawberry, pair deep grape with a second fruit and a cooling close, two of the more distinctive options.

The fresh and tropical group covers Cool Mint, the cleanest and most menthol-forward of the set, Kiwi Kool, a tart kiwi with ice, Peach, a soft stone-fruit cooled down, Apricot & Watermelon, a juicy summer pairing, and Tropical, a mixed exotic-fruit blend with a frosted edge. Standing apart is Tobacco Menthol, a menthol-cigarette style blend for ex-smokers who want that classic cool-tobacco character in a sub-ohm juice. Across the thirteen there is a cool version of most tastes.

Iced short fills add one variable to the usual list, the cooling agent, which can taste harsh if a mix has not settled yet. Beyond that, the niggles are the standard high-VG ones: the wrong gear, or a tired coil. None of them point to a fault with the juice. The quick fixes below cover what comes up most often.

Moreish Puff Menthol stands out mainly on range: thirteen iced blends is one of the widest menthol line-ups from a single UK brand, so there is a cool version of almost any fruit you might want, right down to a tobacco-menthol for ex-smokers. The fruit-forward tuning keeps each one refreshing rather than just cold, and the big 100ml short fill keeps the cost per millilitre down for sub-ohm vapers.

The trade-offs are the standard short-fill ones, plus the fact that menthol simply is not for everyone: it arrives at 0mg so there is a mixing step, it needs sub-ohm gear, and like any high-VG juice it gets through coils a little faster. If you like iced fruit and run a DTL setup, weigh the pros and cons below.