Moreish Puff Slushed 100ml

Iced fruit e-liquids like the Slushed range sit between plain fruit shortfills and full menthol shortfills in terms of character. A plain fruit shortfill delivers its flavour at room temperature or warmer, which means the sweetness and fruit notes come through clearly but without any cold sensation. A menthol or mint shortfill delivers a strong chest-cooling effect that can dominate the flavour underneath it. An iced fruit shortfill uses a lighter, fruit-specific ice note that creates a sense of cold and freshness without the full menthol chest-freeze, which lets the fruit character stay in the foreground.

In practical terms, this means the Slushed range is a better choice than a menthol shortfill for vapers who want cold and refreshing without the mint, and a better choice than a plain fruit shortfill for anyone who finds warm, sweet fruit shortfills fatiguing across a long session. The ice in the Slushed flavours acts as a palate-cleanser and keeps the sweetness from accumulating the way it tends to in heavy fruit shortfills. The result is a range that is genuinely easy to vape all day without the sweetness becoming cloying or the flavour becoming one-dimensional.

All five Slushed flavours are built on the 70/30 VG/PG shortfill base, which produces a substantial cloud and carries the fruit and ice notes well in a sub-ohm tank at medium wattage. Vaping iced fruit shortfills at slightly lower wattage within your coil range can emphasise the cold character; higher wattage brings out more of the fruit sweetness. Both work, but the lower-wattage approach tends to reproduce the slushy machine experience more faithfully.

Iced fruit shortfills behave slightly differently from custard or tobacco shortfills in a sub-ohm tank. The lighter, more volatile ice and fruit notes are sensitive to coil temperature, which means the wattage you vape at has a direct effect on how prominent the cold character is. Starting at the lower end of your coil range and increasing gradually lets you find the point at which the fruit and ice balance feels right before you commit to a higher wattage setting.

Moreish Puff is a UK e-liquid brand that produces shortfills and nic salts across a wide range of flavour categories: fruit, sherbet, custard, menthol, tobacco, candy, and the dedicated iced fruit category that the Slushed range sits in. The brand's approach is to produce accurate, recognisable flavour profiles that taste like their name, which is particularly important in an iced fruit range where the competition is fierce and generic "fruit ice" blends are common.

The Slushed range has been part of the Moreish Puff catalogue since the brand established its shortfill output. The five flavours cover the core slushie fruit categories that UK vapers have consistently responded to: the sharp citrus and tropical options (Lemon and Pineapple, Mango and Apple) and the sweeter berry and stone fruit options (Blue Raspberry, Strawberry, Cherry). All bottles are made in the UK, TPD compliant, and come with a childproof cap, tamper-evident seal and the wide-nozzle Chubby Gorilla format that makes filling sub-ohm tanks easier than most shortfill bottle designs.

Iced fruit and menthol shortfills share the same broad appeal (cold, refreshing, palate-cleansing) but achieve it in different ways, and they suit different vapers. Menthol shortfills are built around the menthol compound itself, which produces a cooling sensation in the chest and sinuses that is familiar to anyone who smoked menthol cigarettes. The fruit element in a menthol shortfill is often secondary to the mint or menthol character. Iced fruit shortfills like the Slushed range flip that priority: the fruit is the main event, and the ice creates a cooler, more refreshing character without the menthol chest sensation.

The practical difference matters most for vapers who want cold and refreshing but find full menthol overpowering or reminiscent of throat lozenges rather than e-liquid. Iced fruit shortfills are a better fit for that preference. Conversely, vapers who specifically want the chest-cooling sensation and associate menthol with the smoking they are moving away from will find a dedicated menthol shortfill more satisfying than an iced fruit one. The Slushed range works best for vapers who want the fruit to be the flavour and the ice to be the experience, rather than the other way around.