Moreish Puff Shakes 100ml Shortfills

Milkshake e-liquid profiles benefit from the same properties that make high-VG shortfills suit custard and dessert flavours in general: the thick, warm vapour production of a 70/30 VG/PG base reinforces the creamy, dairy character of the blend in a way that a thinner ratio does not. When you vape a milkshake shortfill at 40 to 70 watts through a sub-ohm mesh coil, the warm vapour temperature opens up the creamy notes and makes the flavour feel fuller and more authentic. The same profile vaped at the lower wattage and thinner ratio of a nic salt device would feel lighter and less satisfying in the creamy department.

The cloud production of a 70/30 shortfill also suits the milkshake aesthetic. The thick, lingering vapour cloud carries the sweet and creamy notes across the whole exhale rather than dispersing quickly, which extends the flavour hit and makes the full-VG experience feel like more liquid than a thinner vape at the same volume. For vapers coming from a pod kit to a sub-ohm box mod for the first time, milkshake shortfills like the Shakes range are a common bridge: the flavours are familiar and approachable, the sweetness is satisfying without being sharp, and the creamy profile shows off the difference in vapour production that a sub-ohm device offers.

Milkshake shortfills are among the easier profiles to manage in a sub-ohm tank, though the sweetener content in creamy e-liquids does produce coil residue over time. Keeping an eye on coil life and cleaning the tank between coil changes keeps the flavour accurate for longer.

Moreish Puff is a Birmingham-based UK e-liquid brand with a catalogue spanning fruit, dessert, candy, menthol, tobacco and iced categories across both nic salt and shortfill formats. The brand's stated aim is to produce flavours accurate enough to justify their names: profiles that taste genuinely like the thing they are supposed to be, rather than a synthetic approximation built around generic sweeteners.

The Shakes range is one of Moreish Puff's original shortfill categories and remains one of their more widely stocked shortfill lines across UK independent vape retailers. The six flavours have stayed consistent across the brand's output, which makes them reliable options for vapers who want to know that the flavour they tried in one batch matches the next. All bottles are made in the UK, TPD compliant, and sealed in childproof Chubby Gorilla bottles with tamper-evident seals.

Milkshake and custard shortfills occupy similar territory in the creamy, dessert-style category, but they behave differently in the vape and appeal to different preferences. Custard shortfills are built around a thicker, egg-yolk-rich base that produces a denser, heavier vapour with a slower, more pronounced sweetness that develops across the puff. Milkshake shortfills are lighter: the dairy base is thinner and cleaner, which makes the flavour faster and crisper but less lingering than a custard profile.

In coil terms, custard shortfills are harder on coils than milkshake ones: the thicker sweetener content in custard e-liquids caramelises faster and more heavily on coil cotton. Milkshake profiles do build residue over time (all sweet e-liquids do) but more slowly, which means slightly longer coil life on average. For vapers who want a creamy, comforting vape without the heavier, slower character of a custard shortfill, milkshake profiles are the natural choice. For vapers who want maximum density and a long, building sweetness across the puff, custard is likely to be more satisfying.