Moreish Puff Flawless Custard 100ml

A shortfill is a larger bottle of 0mg nicotine base liquid that has been filled short of the bottle capacity, leaving room for you to add nicotine shots. In the case of the Flawless Custard range, each bottle contains 100ml of liquid in a 120ml bottle, leaving 20ml of space. You fill that gap with two 10ml nicotine shots, which brings the total volume to 120ml and dilutes the 0mg base to approximately 3mg nicotine at a 3% concentration. The VG/PG ratio shifts very slightly when you add the shots but stays close to 70/30 in practice.

Nicotine shots are sold separately in 10ml bottles at your preferred strength: typically 18mg freebase, which when added to 100ml of 0mg base produces a 3mg finished liquid. If you prefer a lower nicotine level, add just one shot for approximately 1.5mg, or leave the bottle at 0mg if you vape nicotine-free. The finished liquid at 70/30 and 3mg is suited to sub-ohm vaping rather than mouth-to-lung pod kits, which is why shortfills like this one are designed for box mods and sub-ohm tanks rather than the low-power devices you would pair with nic salts.

Adding nic shots and filling a sub-ohm tank from a Chubby Gorilla shortfill bottle is a two-minute process once you have done it once. The wide-nozzle Chubby Gorilla bottle makes it easier than most shortfill formats to get the liquid into a narrow tank fill port without spillage.

Moreish Puff is a UK e-liquid brand with a catalogue covering fruit, dessert, candy, menthol, and tobacco flavour categories across both nic salt and shortfill formats. The brand positions itself at the quality-focused end of the UK dessert e-liquid market: flavours that taste like their inspiration rather than generic approximations, in compliant UK bottles at accessible prices.

The "Moreish As Flawless" shortfill line is Moreish Puff's dedicated custard range, separate from their standard shortfill output and focused on delivering authentic, well-rounded custard profiles across seven flavours. The brand has built a following for its custard e-liquids specifically, partly because custard shortfills are harder to get right than fruit ones: the base needs to be thick and creamy without feeling heavy or cloying, and the fruit pairings need to stay true rather than sliding into candy territory. All Flawless Custard bottles are made in the UK, TPD compliant, and sold with childproof cap, tamper-evident seal and easy-fill Chubby Gorilla nozzle.

Custard and fruit shortfills occupy different parts of the sub-ohm vaping experience, and for most vapers with an established sub-ohm setup the answer is not choosing one over the other but rotating between them. The practical difference is in duration: fruit shortfills are often vivid, high-impact flavours that are rewarding in shorter sessions but can cause palate fatigue across an extended vape. Custard profiles are warmer and less intense, which means they sit comfortably across longer tank-filling sessions without the sweetness becoming overwhelming.

There is also a coil consideration. Most custard shortfills use a thicker, higher-VG base that produces more residue on coils over time than lighter fruit e-liquids. The Flawless Custard range at 70/30 is right in the middle: thick enough to produce a substantial cloud and a full flavour, but not as coil-gunking as some 80/20 or higher VG custard lines. On a good mesh coil the flavour stays clean well past the halfway point of the coil life, which is part of what makes these ranges worth keeping in rotation.