Moreish Puff Tobacco 100ml

A shortfill e-liquid is a 0mg nicotine base sold in a bottle that is filled short of its maximum capacity, leaving room for you to add nicotine shots at home. Each Moreish Puff Tobacco shortfill contains 100ml of liquid in a 120ml Chubby Gorilla bottle, leaving 20ml of empty space. Squeeze two 10ml nicotine shots into that space, replace the cap and shake for 30 seconds, and the total volume becomes 120ml at approximately 3mg nicotine: the standard shortfill result when using 18mg freebase nic shots.

The format exists because UK regulations limit nicotine-containing e-liquids to 10ml bottles and 20mg strength, which makes it impossible to sell ready-mixed shortfill-sized bottles at vaping-suitable strengths. Shortfills solve that by selling the nicotine-free base separately from the shots, letting you add nicotine yourself in exactly the amount you want. If you prefer a lower strength, add one shot for approximately 1.5mg. If you prefer to vape 0mg, the bottle is complete as it comes. The 70/30 VG/PG ratio of these tobacco shortfills means the finished liquid is suited to sub-ohm tanks and box mods rather than pod kits or MTL devices, which require the thinner 50/50 ratio of nic salt liquids.

The Chubby Gorilla bottle design makes adding nic shots and filling a sub-ohm tank straightforward. The wide, flexible body is easy to squeeze, and the narrow fill nozzle gives enough control to fill most top-fill tank ports without spilling. The process takes under two minutes once you have done it once.

Moreish Puff is a UK e-liquid brand with a catalogue spanning fruit, dessert, candy, menthol, and tobacco categories across both nic salt and shortfill formats. The brand has built a reputation at the quality-focused end of the UK market, particularly in categories that are harder to execute well: custard shortfills, coffee nic salts and, relevant here, tobacco e-liquids.

Tobacco is one of the more difficult flavour categories in e-liquid because it occupies a very specific role: former smokers reaching for a tobacco vape are often doing so in direct comparison to a cigarette, which is a more demanding test than a fruit or dessert vape faces. The Moreish Puff Tobacco range is among the more widely stocked tobacco shortfill options at UK independent retailers, which is partly a function of flavour quality and partly a function of consistency: the brand has maintained the same core tobacco profiles across multiple years rather than reformulating or discontinuing the range. The shortfill versions of the tobacco flavours complement the nic salt versions rather than replacing them, giving vapers a choice of format based on their hardware without changing the underlying flavour approach.

Fruit and tobacco shortfills are built on the same 70/30 VG/PG shortfill format, but they appeal to different motivations and behave differently over an extended vaping session. Fruit shortfills are high-impact from the first puff: bright, sweet, vivid flavours that are immediately rewarding but that can create palate fatigue over time, particularly in higher-sweetener fruit blends. Tobacco shortfills are lower-impact on first impression but maintain flavour throughout a longer session without the sweetness becoming overwhelming. For vapers who use a single device and a single tank all day, a tobacco profile is often more sustainable across that full duration than a fruit profile would be.

There is also the question of what the vaper is trying to achieve. Fruit and dessert shortfills are generally chosen because they taste good as a standalone experience: the vape is the point. Tobacco shortfills are more commonly chosen by vapers who smoked previously and want a flavour that connects to that experience, or by vapers who find sweet flavours too cloying across a long session and want a drier, more neutral profile. The five Moreish Puff Tobacco shortfills cover both ends of that tobacco spectrum: the clean Original for vapers who want nothing but tobacco, and the sweeter Butterscotch, Vanilla and Honey and Cream variants for vapers who want the tobacco anchor with more sweetness and complexity on top.