
77 Pink Punch: slim, tobacco-free nicotine pouches with a sweet, vibrant tropical fruit punch flavour. 20 per can, 10.4mg nicotine.
Per unit
£3.50
Per sleeve
10
Min order
1 sleeve
Quantity:
Written and fact-checked by the VapeCity team · Updated June 2026
The 77 Pink Punch nicotine pouches land in the more playful end of the 77 flavour range. The name is accurate: this is a fruit punch profile, sweet and tropical in character, with the kind of bright, juicy quality that comes from a blend of soft berry, tropical fruit, and a slightly tart lemonade edge. It is a more complex flavour than a single-note fruit option, and that complexity is what gives it staying power over a 30 to 40 minute session.

Each can holds 20 slim pouches at 10.4mg of pharmaceutical-grade nicotine per pouch, placing them firmly in the Medium tier that most daily pouch users favour for sustained all-day use. The can colour gives the flavour away immediately: bright pink, in the same bold style as the rest of the 77 Core range. Explore the full 77 range or browse the wider nicotine pouches category to compare flavour directions.
Pink Punch is a multi-fruit flavour rather than a single fruit one. The profile draws on a combination of tropical and soft-berry notes: think the sweetness of strawberry and guava, with a lighter lemonade tartness that keeps the whole thing from feeling cloying. It is the kind of flavour profile that reads as a pink lemonade or fruit punch drink rather than any single identifiable berry or citrus.
The sweetness is genuine but not excessive. The 77 approach across their range tends toward accurate flavour representation rather than candy-sweet amplification, and Pink Punch follows that pattern. The tropical note comes through clearly in the first few minutes, and the fruity-tart balance holds across the session. There is no menthol or cooling element, which puts it in the same territory as the Strawberry in terms of being a pure fruit experience with warmth rather than ice.
Session length is 30 to 40 minutes, consistent with the Core range standard. The flavour is still present at the 30-minute mark, which is the key metric for whether a fruit pouch is worth repeating. The slim 0.65g format means no bulging under the lip, and drip is minimal throughout. The finish is clean rather than leaving a sticky sweetness behind.
Place one slim pouch between your upper lip and your gum. Either side works. Leave it in place for 30 to 40 minutes without chewing or biting. The nicotine and flavour transfer through the oral mucosa gradually over that period. There is nothing to light, inhale, or heat.
New pouch users should expect a tingling sensation at the gum contact point within the first two minutes. This is the nicotine absorbing and is entirely normal. The 10.4mg Medium strength is an established-user level; if you have never used nicotine products before, treat this as a strong starting point and approach it cautiously. One pouch at a time is the correct use pattern.
When the session ends, remove the pouch and store it in the small compartment built into the can lid. That compartment is designed specifically for this purpose. Once full, dispose of the lid compartment in a bin. Spent pouches should not go into drains, onto the street, or into food waste.
Each 77 Pink Punch pouch contains 10.4mg of pharmaceutical-grade nicotine, which 77 classify as their Medium tier. The concentration expressed per gram of pouch material is 16mg/g, since each slim pouch weighs 0.65g. Nicotine is released gradually across the session through the mucous membranes of the mouth rather than in a single burst.
This delivery pattern means the onset is slightly slower than an inhalation product but the plateau is more sustained. Most users who come from cigarettes find that one 10.4mg pouch covers roughly two to three cigarettes in terms of nicotine intake across its session duration. If you are accustomed to a 20mg nicotine-salt disposable, the per-session intake at 10.4mg will be lower, but the oral absorption route feels different enough that a direct strength comparison is not always meaningful.
For users who want more than the Medium level, the 77 range includes a Strong variant at 15.6mg. For users coming from very low-strength products or from no nicotine background at all, the Medium is not the appropriate starting point. The NHS Stop Smoking service is the better first step for non-nicotine users.
At £34.99 for 10 cans of 20 pouches each, the breakdown is £3.50 per can and 17.5p per pouch. Individual 77 cans at UK specialist pouch retailers typically run from £3.95 to £4.25 per can, so the 10-pack price at VapeCity represents a saving of approximately £4.50 to £7.50 on the equivalent single-can outlay.
Against the mainstream brands in convenience stores and newsagents, the price advantage is more significant. ZYN, VELO and Nordic Spirit cans retail at £5 to £6.50 in most UK outlets. At £3.50 per can, the 77 Pink Punch is £1.50 to £3 per can cheaper than the mainstream equivalent, with no meaningful difference in quality, pouch format, or nicotine delivery accuracy.
The flavour-variety argument also applies here. Pink Punch is a flavour direction that the mainstream brands do not offer in their UK ranges. If fruit punch, tropical berry, or pink lemonade is the profile you want from a pouch, 77 is effectively the only credible option at this price point. The 10-pack structure locks in the lower price while giving you a three to four week supply at typical daily use rates.
The 77 fruit options split into a few distinct directions. Strawberry is the closest pure-fruit equivalent to Pink Punch in terms of having no ice or menthol element - both are warm, sweet fruit profiles. The difference is that Strawberry is a single-note fruit profile, while Pink Punch is multi-fruit and tropical with a slightly tart lemonade quality that makes it more complex and arguably more interesting for sustained use.
The iced fruit options (Watermelon Ice, Raspberry Ice, Blueberry Ice, Blackcurrant Ice) all pair their fruit note with a cooling menthol edge. Pink Punch has none of that - it is a warmer, purely fruity experience. For users who find the iced options too cold or who prefer fruity sweetness without a cooling component, Pink Punch is a natural landing point.
The Forest Fruits option runs a darker, more autumnal mix of berries; Pink Punch is brighter and more tropical. The two occupy clearly different flavour spaces despite both being fruit blends. If you want something vibrant, sweet, and summery rather than deep berry, Pink Punch is the right call.
The major mainstream brands do not offer a pink punch or tropical fruit punch profile in their UK lines. ZYN focuses on mint, citrus, and a small number of berry-adjacent options; VELO has its Berry Frost and freeze variants; Nordic Spirit leans on Elderflower, Watermelon, and Spearmint. None of them offer anything in the tropical-punch direction that Pink Punch occupies.
On general quality, the comparison is close. 77 uses the same all-white slim format as the mainstream brands, produces nicotine at pharmaceutical-grade quality through Luna Corporate, and delivers 10.4mg in the same Medium tier as the standard ZYN or VELO offering. The manufacturing origin (Poland for 77 vs Scandinavia for ZYN and Nordic Spirit) does not translate into a meaningful quality difference.
The practical advantage of choosing 77 Pink Punch over a mainstream brand is flavour specificity. If tropical fruit punch is what you want, the mainstream brands cannot provide it. If you find the ZYN, VELO, or Nordic Spirit ranges limited in flavour variety, the 77 range in general and Pink Punch specifically represent a meaningful step up in options.
The good
The catch
Yes. Nicotine pouches are legal to sell and buy in the UK. They contain no tobacco leaf, placing them outside the EU Tobacco Products Directive as implemented in UK law. Unlike snus, which is banned for sale in Great Britain, nicotine pouches are legal under the existing regulatory framework. Standard age restrictions apply: purchasers must be 18 or over in line with the Tobacco and Related Products Regulations 2016.
77 Pink Punch is produced by Luna Corporate in Poland to European pharmaceutical quality standards. The product carries the UFI (Unique Formula Identifier) required by UK and EU poison centre legislation, visible on the can side panel. The plant-based pouch material is designed for stable, sustained nicotine release across the session.
On safety: nicotine is addictive and not suitable for non-nicotine users, pregnant women, or people with certain cardiovascular conditions. Use one pouch at a time and remove it if you feel unwell. Keep cans away from children. The 77 range is intended for adults already familiar with nicotine products.
| Brand | 77 Nicotine Pouches (Luna Corporate, Poland) |
|---|---|
| Flavour | Pink Punch (tropical mixed fruit) |
| Format | Slim all-white nicotine pouch |
| Nicotine per pouch | 10.4mg (Medium) pharmaceutical-grade |
| Nicotine per gram | 16mg/g |
| Pouches per can | 20 |
| Pouch weight | 0.65g each |
| Net can weight | 13g |
| Session duration | 30 to 40 minutes |
| Contains tobacco | No - tobacco-free, plant-based |
| Our price | £34.99 for 10 cans (£3.50 each) |
| Age restriction | 18+ (UK law) |
Sources: 77 Nicotine Pouches brand information (77pouches.com) · UK nicotine products age restriction (Tobacco and Related Products Regulations 2016, gov.uk) · NHS Stop Smoking support (nhs.uk)
| Standard UK delivery2–3 working days | £2.99 |
|---|---|
| Next-day deliveryorder before 3pm, Mon–Fri | £5.99 |
| Orders over £40free standard UK delivery | Free |
Order before 3pm and we dispatch the same working day. Everything ships in plain, discreet packaging from UK stock, and it’s all TPD-compliant.
You have a 14-day right to cancel online orders. Because e-liquids, pods, disposables and pouches are sealed for hygiene, change-of-mind returns are accepted only when the item is unused and in its original, unopened packaging — opened or used products can’t be refunded. Anything faulty, damaged or incorrectly supplied is fully covered under the Consumer Rights Act, return postage on us.
Full details on our returns & refund policy page.
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