77 - Raspberry Ice

The 77 Raspberry Ice comes in two confirmed strengths: Low at 5.2mg per pouch and Medium at 10.4mg per pouch. The 10.4mg Medium version is what we stock in the 10-can pack and is the most widely available and reviewed option. At 16mg per gram, the Medium sits in the middle of the mainstream UK pouch market - comparable to many ZYN and VELO options at the upper end of their standard ranges.

The Low at 5.2mg is well suited to light nicotine users: those moving from occasional smoking, low-strength vape products, or from other oral nicotine formats that deliver below 10mg per session. It carries the same flavour profile as the Medium - tangy raspberry with cooling - just with a gentler nicotine delivery. The lower strength can also work for users who are actively stepping down their nicotine intake and want to maintain flavour enjoyment while reducing the dose.

For users coming from 20mg nic salt vapes or heavier cigarette habits, the Medium at 10.4mg may initially feel lighter than expected. In practice, the oral absorption route delivers nicotine at a different rate than inhalation, and most users find that the cumulative effect of a 30 to 45-minute session at 10.4mg is comparable in satisfaction to a shorter, more intense inhalation-based product. If you are still finding the Medium insufficient after a week of consistent use, the 15.6mg Strong option (check availability) may be worth exploring.

Take one slim pouch from the can and place it between your upper lip and your gum - typically slightly to the left or right of centre. The pouch should sit comfortably with minimal adjustment needed after the first few seconds. You will feel a slight tingling as the flavour and nicotine begin to release; this is normal and settles within a minute.

Leave the pouch in position for 30 to 45 minutes without chewing. Chewing can cause discomfort and disrupts the controlled release of nicotine through the pouch lining. The slim 0.52g format means most users can hold a conversation and go about their day without the pouch being noticeable to anyone else. The "ice" component will be most apparent in the first 15 minutes and provides a mild freshening effect.

When the session is complete, use the catch compartment built into the underside of the can lid to store the used pouch. This compartment is designed to hold several used pouches before disposal. Empty the compartment into a general waste bin - not down the toilet or into outdoor environments. One pouch per session is the intended use; doubling up increases the nicotine intake significantly and is not recommended, particularly for users who are still calibrating their preferred strength.

The raspberry flavour category in UK nicotine pouches has grown significantly in the past two years. Nordic Spirit Raspberry and VELO Berry Frost are the closest direct competitors in terms of format and UK availability. Nordic Spirit Raspberry has a softer, sweeter profile than 77 Raspberry Ice - it is more rounded and less tart, which suits users who want a background berry flavour rather than a pronounced fruit experience. VELO Berry Frost blends raspberry with other berry notes and a light cooling, making it broader and less specifically raspberry-forward.

The 77 Raspberry Ice distinguishes itself by keeping the tart character of the fruit rather than softening it for mass-market appeal. Whether this is an advantage depends on your flavour preference: if you want raspberry that actually tastes like raspberry - with all the acidity that implies - the 77 version is the more authentic representation. If you want a sweet, approachable berry pouch for all-day wear, Nordic Spirit may be the safer choice.

On price, 77 is meaningfully cheaper. Nordic Spirit pouches retail at £5.49 to £6.49 per can at most UK stockists. VELO typically runs £5 to £5.50. The 77 Raspberry Ice at £3.50 per can (10-pack) undercuts both by 35 to 50% per can while offering the same 20 pouches. Within the 77 range itself, Raspberry Ice is sharper than 77 Watermelon Ice and more fruit-forward than 77 Ice Mint, positioning it clearly in the middle of the range for those who want fruit with bite.

At £34.99 for 10 cans you are paying £3.50 per can and 17.5p per pouch. The 10-can pack gives you 200 pouches in total. Individual cans of 77 Raspberry Ice at specialist retailers typically cost between £3.95 and £4.99, so the 10-can price here saves you £4.50 to £14.90 versus buying single cans.

At four to six pouches per day - a typical pattern for regular users replacing smoking - you get five to seven weeks of supply from one order. At 17.5p per pouch and six pouches per day, your daily cost is £1.05. A daily cigarette habit in the UK costs roughly £12 to £20 depending on brand and quantity. The monthly saving for a pack-a-day smoker switching to 77 Raspberry Ice at similar daily use is between £330 and £570.

The comparison against other pouch brands is also strong. Nordic Spirit cans at £5.49 to £6.49 per can mean you are paying 57% to 85% more per can for a comparable product. ZYN sits at £5 to £5.50 per can. With 20 pouches in both the 77 and the competitor cans, the per-pouch saving is £0.10 to £0.15 versus ZYN and £0.10 to £0.17 versus Nordic Spirit. Over a month of regular use, that difference adds up to between £12 and £25 saved by choosing 77 over the premium branded alternatives.

Yes. Nicotine pouches are a legal product in the UK. They contain no tobacco and therefore fall outside the ban on snus that applies in Great Britain under retained EU law. The relevant legislation is the Tobacco and Related Products Regulations 2016, which requires all nicotine products to be sold only to adults aged 18 and over. Proof of age may be requested at purchase.

The 77 Raspberry Ice is manufactured by Luna Corporate in Poland to pharmaceutical-grade standards. The pouch material is plant-based and the nicotine is pharmaceutical-grade extracted nicotine with no tobacco content at any stage. The product carries the required regulatory markings for UK sale. Nicotine pouches can be used in smoke-free environments - offices, public transport, sports venues - because they produce no smoke and no vapour.

Nicotine is an addictive substance. These pouches are intended for adult nicotine users as an alternative to smoking or vaping, not as a route into nicotine use. They are not suitable for people who are pregnant, have cardiovascular conditions, or have never used nicotine. The NHS Stop Smoking service at nhs.uk provides free support for those who wish to stop using nicotine entirely, including access to licensed nicotine replacement therapies.