77 - Cola & Cherry

Place one pouch between your upper lip and your gum. No chewing, no inhaling. The pouch releases nicotine and flavour through the lining of your mouth over the next 30 to 40 minutes. You can position it on either side; most people go slightly left or right of centre rather than directly in the middle.

One thing worth noting with a flavourful pouch like this: the initial minute or two tends to be the most intense. The flavour delivery settles into a more even release after that. If you find the opening phase is stronger than you would like, let the pouch sit for a moment before pressing it firmly against the gum. This slightly slows the initial release and stretches the session.

When you are done, the lid of the can has a small catch compartment for used pouches. That is where spent pouches go, not down the drain. When the compartment is full, empty it into a bin. One pouch at a time is the correct use; stacking two at once doubles the nicotine and can cause unpleasant side effects in most people.

The standard 77 Cola & Cherry comes in Medium at 10.4mg per pouch, which is the most versatile strength in the range. It converts to approximately 16mg per gram, and it puts the brand in the same territory as most mainstream pouches: noticeable, satisfying for regular users, but not so intense that it becomes uncomfortable in a sitting or during an extended session at a desk.

A Strong version at 15.6mg per pouch is also available. For context, each step up in the 77 range adds roughly half the starting strength: 5.2mg for Light, 10.4mg for Medium, 15.6mg for Strong. The 15.6mg option is better suited to heavier nicotine users or those stepping away from stronger products like 20mg disposable vapes. It is the same slim format, same pouch count (20 per can), just more nicotine per session.

If you are new to nicotine pouches and this is your first purchase, the 10.4mg Medium is the safer starting point. At 10.4mg you have enough nicotine to make a noticeable difference, but not so much that overdoing it becomes a real risk if you accidentally have the pouch in for longer than intended.

They share the same base - fizzy, caramelised cola - but diverge sharply on the secondary flavour. Vanilla is a modifier: it softens, rounds and adds a creamy warmth that makes the experience feel more mellow. Cherry is an enhancer: it adds tartness, brightness and a distinct fruit character that makes the cola feel more animated.

If you want a pouch that feels calm and settled for an all-day session, Cola & Vanilla is the better pick. If you want more punch and a flavour that shifts during the session, Cola & Cherry is the one to try. Neither is objectively better; they suit different moods and different use cases.

There is also a visual distinction. The Cola & Vanilla can uses the classic 77 black-body design with yellow and red stripe. The Cola & Cherry features a rich deep red lid, visually coded to the cherry ingredient. If you use multiple 77 flavours and keep them on a desk, this makes them easy to tell apart at a glance.

Both flavours come in Medium (10.4mg) and Strong (15.6mg), and both are sold here as 10-can packs at £34.99. For anyone wanting to try both before committing to a case of one, starting with a single can of each from a specialist retailer is sensible.

At £34.99 for 10 cans, you are paying £3.50 per can, which works out at 17.5p per pouch. Individual cans of 77 Cola & Cherry sell for £3.95 to £4.99 at specialist UK retailers, so the 10-can price here saves you between £4.50 and £14.90 on the total.

The cost-per-session comparison is where pouches generally look their most impressive. At 17.5p per pouch and sessions lasting 30 to 40 minutes, a six-pouch day (covering three to four hours of use throughout the day) costs around £1.05. A daily cigarette habit runs to £12 to £20 depending on your brand and region. The pouch habit costs roughly the same per month as two days of cigarettes.

If you already use other nicotine pouch brands, the per-can pricing here is competitive with the major UK players. Nordic Spirit retails at £5.49 to £6.49 per can at most UK shops; ZYN sits around £5 to £5.50. Both significantly above the £3.50 per can you get with 77 in a 10-pack.

Yes. Nicotine pouches are a legal product category in the UK. They contain no tobacco, which means they fall outside the ban on snus that applies in Great Britain under retained EU law. The key requirement is age: all nicotine products are restricted to adults aged 18 and over under the Tobacco and Related Products Regulations 2016.

77 Cola & Cherry is manufactured by Luna Corporate in Poland to pharmaceutical-grade standards. The pouch material is plant-based, the nicotine is extracted-grade, and each can carries a UFI (Unique Formula Identifier) as required under GPSR and poison centre notification rules. The pH of 8.70 is within the normal range for nicotine pouches designed for efficient absorption through the oral mucosa.

Nicotine is an addictive substance. If you are pregnant, have cardiovascular conditions, or have never used a nicotine product before, pouches are not recommended. If you are trying to stop using nicotine entirely, the NHS Stop Smoking service offers free support and licensed nicotine replacement therapies. These pouches are designed for adult nicotine users seeking a smoke-free and vapour-free alternative.