77 - VB Edition Artic Berry

VB stands for Valtteri Bottas, a Finnish Formula 1 driver who raced for Mercedes and later Alfa Romeo. His race number was 77, which is where the 77 Nicotine Pouches connection comes from. The collaboration is genuine rather than just a licensing deal: Bottas has been public about his interest in the nicotine pouch category as part of a broader clean sport lifestyle approach, and the VB Edition was developed as a premium extension of the main 77 range.

The VB Edition currently covers Arctic Berry and Arctic Mint, both with that icy cooling element in the flavour brief. The sub-range is available in more strength options than some standard 77 flavours, with 5.2mg, 10.4mg and 20mg all available, giving it a broader appeal from lighter users to those who want a proper extra-strong hit.

The packaging is the most distinctive in the 77 range. The classic VB Edition lid carries a stylised portrait of Bottas in sunglasses, looking upward, with the "VB EDITION" branding. It is the kind of can people comment on, which makes it a reasonable gift choice for anyone interested in both Formula 1 and nicotine pouches.

The collaboration fits a wider trend in the nicotine pouch category toward sports and lifestyle partnerships. Bottas in particular is a credible figure for it: he is known for a relaxed, health-conscious approach to his personal life outside the cockpit, and his public profile in the Scandinavian wellness market (where nicotine pouches are mainstream) gives the partnership more authenticity than a purely cosmetic celebrity deal. Whether or not you follow Formula 1, the VB Edition Arctic Berry stands on its own as a well-specified product; the branding is an added layer rather than the substance.

Arctic Berry is one of the few 77 flavours that comes in all three of the main strength tiers: Light (5.2mg), Medium (10.4mg) and Extra Strong (20mg). Our 10-can packs contain the Medium 10.4mg, which is the most versatile option and the most commonly purchased.

The 5.2mg Light is a sensible entry point if you are new to nicotine pouches or transitioning from a lower-nicotine product. It delivers a noticeable effect without being overwhelming, and the session length and flavour profile are the same as the stronger options. If you have been using cigarettes or a moderate-nicotine e-cigarette, this may feel gentler than you expect. The 10.4mg Medium will likely feel closer to what you are used to.

The 20mg Extra Strong is for experienced users who have already been through higher-nicotine products. At 20mg per pouch, you are getting nearly twice the nicotine of a Medium pouch. That is a significant jump and can cause lightheadedness or discomfort in people who are not accustomed to it. If you are coming from a disposable vape that delivered 20mg salt, the Extra Strong is probably the closer match; if you are switching from cigarettes and have not used nicotine pouches before, start with the Medium.

One thing worth understanding about nicotine pouches in general is that the absorption rate differs from both cigarettes and vaping. Pouches work via absorption through the oral mucosa (the lining of your mouth), which is slower and more gradual than inhalation. The peak nicotine effect from a pouch comes later than a cigarette or vape drag, typically five to ten minutes after placement. This means the subjective experience of a 10.4mg pouch can feel gentler initially than you might expect, then build steadily over the first part of the session. First-time users sometimes place a second pouch prematurely because the first one has not yet fully delivered. It is worth waiting the full ten minutes before deciding whether the strength is right.

Place one slim pouch between your upper lip and your gum. You can position it on either side; left or right of centre tends to feel more natural than directly in the middle. Leave it there for 30 to 40 minutes. No chewing, no spitting, no need to do anything with it. The nicotine and flavour transfer through the lining of your mouth.

With a cooling pouch like this one, the menthol sensation is particularly noticeable in the first few minutes, and some people find the initial hit catches them off-guard if they are not expecting it. If the opening phase feels too strong, try positioning the pouch less firmly against the gum, which slows the initial release slightly. By the five to ten minute mark the experience has usually settled into its natural level.

When the session is done, put the spent pouch in the catch compartment under the can lid. When that compartment is full, dispose of it in a bin. Do not flush pouches down the toilet. One at a time is the correct use; stacking two triples the effective nicotine and causes side effects in most people.

At £34.99 for 10 cans, you pay £3.50 per can and 17.5p per pouch. The VB Edition is priced the same as the rest of the 77 range here, which is reasonable given that specialist retailers sell individual cans of the VB Edition for around £3.99 to £4.49, and 10-packs elsewhere for closer to £3.80 to £4.00 per can.

The value case for pouches versus cigarettes or vapes holds here as strongly as it does for the standard 77 flavours. At six pouches a day across a 35-minute session each, you are spending around £1.05 per day. A pack-a-day cigarette habit runs £12 to £20 daily at current UK prices. Even against vaping, a 10-can box covering about five to six weeks of moderate use costs the same as three or four disposable vapes, which last a day or two each.

The VB Edition has slightly more collectible appeal than the Core range, which may matter if you or someone you are buying for is a Formula 1 fan. The can design is genuinely distinctive, and the collaboration adds a story to the product that goes beyond the flavour itself.

On pure longevity, a 10-can box at £34.99 covers a significant stretch of daily use. If you use six pouches a day across 30 to 40-minute sessions, the box covers 33 days. At around £1.05 per day you are looking at roughly £32 a month for a daily nicotine habit, compared to north of £350 per month for a pack-a-day cigarette habit at current UK prices. Even versus a moderate vaping habit with one or two disposables a week, the per-month cost is substantially lower. For people who are interested in the category primarily from a cost reduction perspective, the 77 VB Edition Arctic Berry sitting at the same price as the rest of the range is a meaningful point in its favour.

ZYN is probably the most widely available nicotine pouch in the UK. ZYN Berry is the closest direct competitor to the Arctic Berry in terms of flavour category, but the two products are quite different in execution. ZYN Berry uses a lighter, more diffuse mixed-berry note without the cooling element. The result is gentler and more unobtrusive, which suits people who want something subtle in the background during a meeting or commute. ZYN also sits at a lower nicotine range per pouch in the mainstream cans (6mg and 9mg versus 10.4mg Medium for the VB Edition), which means the two products appeal to somewhat different users on the nicotine-strength axis. For the Arctic Berry specifically, the menthol cooling is the differentiating feature; ZYN does not offer anything equivalent in the berry range.

VELO Berry does something different again. The VELO format uses a higher-moisture pouch that delivers a faster initial hit and more pronounced drip than the slim dry-ish 77 format. The VELO Berry character is closer to red berries (strawberry-adjacent) than the darker forest-berry profile of the 77 VB Arctic Berry. VELO also sits at higher nicotine tiers in its stronger variants (11mg and 17mg), making it a competitor to the 10.4mg Medium and 20mg Extra Strong versions. If you currently use VELO and want a drier pouch with a more complex flavour, the Arctic Berry is worth trying. If you prefer the moist format and the immediate delivery that VELO offers, that difference in pouch design may matter more to you than the flavour comparison.

Nordic Spirit is the other major brand to benchmark against. Nordic Spirit Wild Berry is a well-regarded product that leans toward a more naturalistic flavour profile than either VELO or ZYN. The 77 VB Edition Arctic Berry is more similar in spirit to Nordic Spirit than the other two competitors, in that it aims for something that reads as genuinely berry-like rather than berry-candy. Where they differ is the menthol component (Nordic Spirit Wild Berry has no cooling) and the price point (Nordic Spirit typically retails at £5 or above per can at UK shops, versus £3.50 per can for the 77 VB Edition in a 10-pack here). If cost is a factor, the 77 brand overall offers strong value compared to the premium imported brands, and the VB Edition Arctic Berry in particular is one of the more complex flavours in the range.

Yes. Nicotine pouches are a legal product category in the UK. They contain no tobacco leaf, which distinguishes them from snus (banned for sale in Great Britain). The sale of nicotine products is restricted to adults aged 18 and over under the Tobacco and Related Products Regulations 2016.

77 VB Edition Arctic Berry is made by Luna Corporate in Poland under pharmaceutical-grade manufacturing standards. The product carries the required UFI identifier and has been registered with poison centres as required under UK and EU GPSR regulations. The formula is plant-based with extracted pharmaceutical-grade nicotine.

Nicotine is an addictive substance. The product is intended for adult nicotine users only, and is not recommended during pregnancy or for people with cardiovascular conditions. If you are trying to stop using nicotine entirely, the NHS Stop Smoking service offers free licensed support.

The tobacco-free status of nicotine pouches has practical implications for where you can use them. Unlike cigarettes and vapes, pouches produce no smoke or aerosol, which means they are not subject to the Health Act 2006 smoking ban or the vaping restrictions that many venues apply. They can be used in offices, on most public transport, in restaurants, at sports venues, and on aircraft subject to individual airline policies. For people whose daily routine involves extended periods in smoke-free environments, this is one of the most practical reasons to consider the format. The 77 VB Edition Arctic Berry is a product you can use throughout a working day without needing to step outside or carry a vape that might attract attention.