77 - Watermelon Ice

The 77 Watermelon Ice comes in three strengths, which is more than many single flavours in the range. Low is 5.2mg per pouch, Medium is 10.4mg, and Strong is 15.6mg. The 10.4mg Medium version is what you get here in the 10-can pack. Each strength step doubles (Low to Medium) or increases by 50% (Medium to Strong), so the difference between them is meaningful rather than marginal.

For users new to nicotine pouches, or those coming from low-strength disposable vapes at 5mg or 10mg, the Medium at 10.4mg is the standard recommendation. It delivers a noticeable nicotine hit without the risk of overdoing it, particularly during longer sessions where the pouch might stay in for 40 minutes or more. The Low at 5.2mg is suitable for very light users or those in the early stages of cutting back. The Strong at 15.6mg is aimed at heavier users: those who have been using 20mg disposables regularly, or who find the Medium does not deliver sufficient satisfaction.

For context within the broader market: 10.4mg is equivalent to roughly 16mg per gram, which sits in the middle of what the UK market offers. ZYN products run from 3mg to 11mg per pouch; VELO runs from 4mg to 10.9mg. The 77 Medium sits at the upper end of the mainstream range, and the Strong at 15.6mg ventures into territory that goes beyond most ZYN and VELO SKUs. If you are currently using a 20mg nic salt e-liquid and want to transition to pouches, the Strong is likely the more appropriate entry point.

The technique is consistent across all 77 products and most nicotine pouches generally. Take one pouch from the can, place it between your upper lip and gum on one side, and leave it there. No chewing, no inhaling, no tearing. The pouch delivers flavour and nicotine through the oral mucosa - the lining of your cheek and gum - over the next 30 to 45 minutes.

Most users position the pouch slightly to one side of centre on the upper lip. Left or right is personal preference; centre can feel slightly more noticeable when talking. The slim format of the 77 Watermelon Ice (0.52g per pouch) is one of the more discreet sizes on the market, so after a minute of settling it should be comfortable enough not to distract you.

When the flavour has noticeably wound down and you are ready to remove the pouch, place it in the catch compartment built into the underside of the can lid. This compartment holds several used pouches before it needs emptying. Empty into a bin, not down the drain or into the street. One pouch per session is the correct dose; using two simultaneously doubles the nicotine intake and is not recommended.

The watermelon flavour category in nicotine pouches has become competitive, with ZYN, VELO, and Nordic Spirit all offering watermelon or watermelon-adjacent variants. ZYN Watermelon (where available) typically carries a sharper, more sour watermelon character and a slightly higher menthol intensity. VELO's approach tends toward a more rounded, softer profile. The 77 Watermelon Ice sits between those positions: sweeter than ZYN, with more cooling presence than VELO.

On price per pouch, 77 is competitive. VELO cans retail at around £5 to £5.50 each in the UK; ZYN at £5 to £6.49. The 77 Watermelon Ice at £3.50 per can (in a 10-pack) is 30 to 50% less per can while offering the same 20 pouches and a comparable nicotine range. The difference in the manufacturing heritage is real - Luna Corporate in Poland versus Swedish Match (ZYN) or British American Tobacco (VELO) - but the product quality and flavour consistency reviewers report for 77 are broadly positive across the sites we checked.

Within the 77 range itself, Watermelon Ice is the most accessible fruit-menthol option for users who are new to the format. It is sweeter and less sharp than 77 Raspberry Ice, less strongly mentholated than 77 Ice Mint, and has a broader flavour appeal than some of the more unusual flavours in the 77 lineup. If you are deciding which 77 flavour to try first, Watermelon Ice and Cola variants are the most commonly recommended starting points.

At £34.99 for 10 cans, you pay £3.50 per can and 17.5p per pouch. Individual 77 Watermelon Ice cans sell for £3.95 to £4.99 at specialist UK retailers, so the 10-can price here saves you between £4.50 and £14.90 on the same quantity. You get 200 pouches in total - at four to six pouches per day, that is roughly five to seven weeks of supply from one order.

The cost-per-session comparison makes pouches look very efficient against smoking. At 17.5p per pouch and sessions lasting up to 45 minutes, a typical daily use of four to six pouches costs between 70p and £1.05 per day. A daily cigarette habit at current UK prices runs to around £12 to £20 per day depending on brand. The monthly saving for a pack-a-day smoker switching to 77 Watermelon Ice at full pouch use is somewhere in the range of £320 to £560.

Against other nicotine pouches the value comparison is also strong. Nordic Spirit cans typically retail at £5.49 to £6.49 at UK pharmacies and supermarkets. ZYN is around £5 to £5.50. Both provide 20 pouches per can at similar strengths. The 77 Watermelon Ice at £3.50 per can undercuts both by a meaningful margin without sacrificing pouch count. For users who go through two to three cans per week, the saving versus ZYN or Nordic Spirit over a month is between £6 and £20.

Yes. Nicotine pouches are a legal product category in the United Kingdom. They contain no tobacco, which is the key distinction. Great Britain retains the ban on snus (a moist tobacco oral product) from EU membership, but nicotine pouches made from plant-based materials and pharmaceutical-grade nicotine without any tobacco leaf are categorically different and are not banned. The applicable law for sale and purchase is the Tobacco and Related Products Regulations 2016, which restricts all nicotine products to adults aged 18 and over.

77 Watermelon Ice is manufactured by Luna Corporate in Poland. The product carries a UFI (Unique Formula Identifier) as required under GPSR (General Product Safety Regulations) and EU/UK poison centre notification rules. The pH of 8.50 is within the standard range for nicotine pouches intended for oral use. The pouch material is plant-based cellulose - there is no tobacco leaf at any point in the manufacturing process.

Nicotine is an addictive substance. These pouches are not suitable for people who are pregnant, have cardiovascular conditions, or have never used a nicotine product before. They are designed as an alternative for existing adult nicotine users rather than as a route into nicotine use. For anyone trying to stop using nicotine entirely, the NHS Stop Smoking service offers free support, licensed nicotine replacement therapies, and online resources at nhs.uk.