77 Ice Mint Slim Nicotine Pouches

The 77 Ice Mint comes in two main strengths: Low at 5.2mg per pouch and Medium at 10.4mg per pouch. The Medium version is what we stock in the 10-can pack and is the most widely used option, delivering 16mg of nicotine per gram. For the majority of regular nicotine users - those stepping away from mid-to-strong cigarette brands or from standard nic salt vapes in the 10 to 20mg range - the Medium is the appropriate starting point.

The Low at 5.2mg is worth considering if you are a lighter user: occasional smoker, someone cutting down, or a person whose main concern is the flavour experience and who wants a more gentle nicotine level. At 5.2mg, Ice Mint retains the full sharpness and cooling of the flavour profile, so you do not lose the sensory experience by going for the lighter strength. You simply get a more moderate nicotine level per session.

For very heavy users - those coming from 20mg or higher nic salt e-liquids or from a 30-a-day cigarette habit - the Medium at 10.4mg may initially feel lighter than expected. The oral absorption route delivers nicotine more slowly than inhalation, and it typically takes a few days of use before the different delivery mechanism feels fully satisfying. Most users report that after a week of transition, the Medium at 10.4mg is sufficient for their needs, though some do prefer moving to a stronger pouch during the initial switch period.

Place one slim pouch between your upper lip and your gum, slightly to one side of centre. The "ice" component will become noticeable within the first minute - this is the cooling agent activating through contact with the moisture in your mouth. You do not need to press the pouch firmly or move it around; simply let it sit in position.

Leave the pouch in place for 30 to 45 minutes without chewing. Chewing disrupts the controlled release mechanism and can cause the nicotine and flavour to release too quickly, leading to an unpleasant rush. The slim 0.52g format is designed to be comfortable enough for conversations, meals, or work without drawing attention. Most users find that after the first minute, the pouch becomes unnoticeable in terms of physical presence.

When the session ends, use the catch compartment under the can lid to store the used pouch. The compartment holds several used pouches before it needs emptying - empty it into a general waste bin rather than flushing or littering. One pouch per session is the intended use. Starting a new pouch before the previous one has been removed is not recommended, as it doubles the nicotine dose and is unnecessary given the 30 to 45-minute session length.

Ice Mint and Fresh Mint are the two core mint options in the standard 77 range. The fundamental difference is intensity: Ice Mint is sharper and colder, Fresh Mint is softer and rounder. Both are peppermint-forward (rather than spearmint), but Ice Mint has a noticeably higher concentration of cooling agent and a more assertive mint note that makes itself felt immediately and maintains its edge throughout the session.

Fresh Mint is the better choice for all-day, background-wear use: it provides a pleasant mint freshness that most users can sustain for many sessions without the flavour becoming overpowering or tiring. Ice Mint is the better choice for users who want a more impactful hit per session - those who come from strong menthol cigarettes or high-menthol vapes, or who simply want the flavour experience to register more forcefully. If you are unsure which suits you, Fresh Mint is the safer starting point; Ice Mint is the upgrade if you find Fresh Mint underwhelming.

On the broader market, Ice Mint sits at an intensity level that is comparable to or slightly above ZYN Cool Mint, which is one of ZYN's most popular options in the UK. Nordic Spirit's Spearmint variant is softer and sweeter than either 77 mint option. For users who have specifically been using ZYN Cool Mint and want a similar or slightly more intense experience at a lower price point, 77 Ice Mint is the most direct equivalent.

At £34.99 for 10 cans you pay £3.50 per can and 17.5p per pouch. The pack contains 200 pouches in total. At four to six pouches per day, a 10-can pack gives you five to seven weeks of supply. Individual cans of 77 Ice Mint at specialist retailers typically cost between £3.95 and £4.99, so the 10-can pack saves you between £4.50 and £14.90 versus buying single cans.

The daily cost at typical use (four to six pouches at 17.5p each) works out to between 70p and £1.05 per day. This compares to a daily cigarette habit costing £12 to £20 depending on brand and frequency. The monthly saving for a pack-a-day smoker switching fully to 77 Ice Mint is in the region of £330 to £570, before accounting for any other health or lifestyle benefits.

Against competitor mint pouches, 77 Ice Mint is meaningfully cheaper. ZYN Cool Mint retails at around £5 to £5.50 per can at most UK stockists. Nordic Spirit mint options are typically £5.49 to £6.49. Both offer 20 pouches per can, the same as 77. On a per-pouch basis, ZYN Cool Mint works out to 25p to 27.5p per pouch and Nordic Spirit to 27.5p to 32.5p. The 77 Ice Mint at 17.5p per pouch is 30 to 46% cheaper per pouch while delivering a comparable or more intense flavour experience.

Yes. Nicotine pouches are legal in the UK. They contain no tobacco, which distinguishes them from snus - a moist tobacco oral product that is banned in Great Britain under retained EU law. Nicotine pouches made from plant-based materials with pharmaceutical-grade extracted nicotine fall outside the snus ban and are sold legally. The Tobacco and Related Products Regulations 2016 requires all nicotine products to be sold to adults aged 18 and over only.

The 77 Ice Mint is manufactured by Luna Corporate in Poland to pharmaceutical standards. The pouch material is plant-based with no tobacco content at any stage of manufacture. The product carries regulatory markings required for UK sale. Because it produces no smoke and no vapour, it can be used in smoke-free and vapour-free environments: offices, gyms, public transport, cinemas, and other settings where smoking and vaping are not permitted.

Nicotine is addictive. These pouches are intended for adult nicotine users as a smoke-free and vapour-free alternative to cigarettes or vaping - not as a route into nicotine use. They are not recommended for people who are pregnant, have cardiovascular conditions, or have no prior history of nicotine use. For support with stopping nicotine use entirely, the NHS Stop Smoking service at nhs.uk provides free resources and access to licensed nicotine replacement therapies.