
77 Grape Ice: slim tobacco-free nicotine pouches with a sweet, juicy grape flavour and a clean icy cooling finish. 20 pouches per can at 10.4mg Medium.
Per unit
£3.50
Per sleeve
10
Min order
1 sleeve
Quantity:
Written and fact-checked by the VapeCity team · Updated June 2026
The 77 Grape Ice nicotine pouch brings a straightforward, well-executed sweet fruit combination to the 77 range: juicy grape flavour paired with a clean icy cooling finish. Where some fruit pouches try to blend multiple notes, Grape Ice keeps the focus on a single clearly identifiable fruit character - ripe, sweet grape - and uses the cooling element to add freshness and structure rather than complexity. For users who want a pleasant, easy-to-wear fruit flavour without sourness or tartness, it is one of the most accessible options in the catalogue.

The flavour profile sits at the sweeter end of the 77 fruit range. Unlike the darker, more tart 77 Blackcurrant Ice or the citrus-edged 77 Raspberry Ice, Grape Ice delivers a rounder, softer berry sweetness. The grape character reads as natural rather than artificial - closer to the concentrated sweetness of ripe table grapes than a purple-candy flavour. The icy cooling builds across the session and remains as a clean, fresh presence throughout, keeping the sweetness from ever feeling cloying.
At 10.4mg per pouch, the Medium strength level suits regular nicotine users transitioning from cigarettes or vapes. Each can holds 20 slim pouches and sessions last 30 to 45 minutes. The all-white pouch material is consistent with the rest of the 77 range: low-profile, comfortable against the upper gum, and designed for discreet all-day wear. Grape Ice is available at VapeCity in single cans and in the discounted 10-can bundle that most regular users choose.
If you rotate flavours across the day and want a sweeter, lighter complement to more intense options like 77 Cola Ice or 77 Blackcurrant Ice, Grape Ice serves that role well. It is also a natural first choice for pouch users who have come from grape-flavoured vapes or e-liquids and want to carry that flavour preference into a tobacco-free oral format.
The opening note is sweet, ripe grape - recognisably fruity from the first minute. It reads as natural and round rather than sharp or artificial, more like concentrated white or red grape juice than a synthetic candy grape. The sweetness is present without being excessive, which keeps the flavour comfortable across a full 30-to-45-minute session without palate fatigue.
The icy cooling builds gradually through the first ten minutes and sits underneath the grape note as a steady, clean presence. It is neither an aggressive menthol blast nor a barely-there suggestion: the cooling is clear enough to notice and to appreciate, while the grape remains the dominant flavour. The combination keeps the pouch feeling fresh from start to finish.
As the session approaches the 30 to 40-minute mark, the grape flavour mellows and the cooling becomes the primary remaining sensation before the pouch is removed. The finish is clean with no unpleasant aftertaste. Users who find mint pouches too sharp often find the fruit-and-ice format a more comfortable daily option, and Grape Ice is one of the gentler, more approachable versions of that combination in the 77 range.

Understanding where Grape Ice sits within the 77 flavour catalogue helps you choose the right option for your preference or build an effective rotation across the day.
Against 77 Raspberry Ice: Raspberry Ice has a brighter, slightly tart fruit character with more citrus-adjacent sharpness. Grape Ice is sweeter and rounder. Users who find Raspberry Ice a touch too sharp consistently prefer Grape Ice as a softer, more approachable alternative.
Against 77 Blackcurrant Ice: Blackcurrant Ice is the darker, more intense option - tart, deep-fruit, and assertive. Grape Ice is noticeably sweeter and lighter. These two work well as a contrast pair in a rotation: Grape Ice for daytime or casual sessions, Blackcurrant Ice when you want more flavour intensity.
Against 77 Watermelon Ice: Watermelon Ice has a light, watery fruit character that emphasises refreshment over sweetness. Grape Ice is sweeter and denser in fruit character. Both are good options for summer-style fresh sessions; the choice comes down to whether you prefer watery-light or sweet-juicy.
Against 77 Forest Fruits: Forest Fruits blends multiple berries for a rounded multi-note profile. Grape Ice keeps the focus on a single fruit with a clear cooling structure. If you prefer a defined single-fruit experience over a mixed-berry medley, Grape Ice is the better fit.
The good
The catch
Place one slim pouch from the can under your upper lip, tucking it between the gum and the inside of the lip slightly to one side of centre. The grape flavour develops immediately and the cooling element builds over the first five to ten minutes. Leave the pouch in place for 30 to 45 minutes without chewing.
Chewing or moving the pouch around disrupts the steady flavour and nicotine release from the pouch membrane. The passive release is what makes the slim format comfortable across the full session. A mild tingling sensation at the start is normal as the nicotine and pH activate - this fades within two or three minutes and reduces further as you use pouches regularly.
When the session ends, discard the used pouch in the catch compartment built into the 77 can lid and empty it into a general waste bin when full. Use one pouch per session. If you are new to pouches, 10.4mg is appropriate for users with an established nicotine tolerance from cigarettes or standard-strength vapes.
At £34.99 for a 10-can bundle you are paying £3.50 per can and 17.5p per pouch, for 200 pouches in total. Individual cans at UK specialist retailers cost between £3.95 and £4.99, so the bundle saves between £4.50 and £14.90 compared to single-can retail. At four to six pouches per day, a 10-can pack provides five to seven weeks of supply.
Daily cost works out to between 70p and £1.05 at typical use. For reference, a standard UK cigarette habit runs to £12 to £20 per day for a pack-a-day smoker. The monthly saving from switching to 77 pouches at similar nicotine intake is in the £330 to £570 range before any health considerations are factored in.
The Grape Ice is priced identically to the rest of the 77 range at VapeCity. All flavours - Grape Ice, Raspberry Ice, Blackcurrant Ice, Cola Ice and the full catalogue - are £34.99 for 10 cans. There is no price reason to choose one over another; the decision is entirely about flavour preference.
Yes. Nicotine pouches are legal in the UK. They contain no tobacco, distinguishing them from snus, which is banned in Great Britain under retained EU law. The Tobacco and Related Products Regulations 2016 restricts all nicotine products to adults aged 18 and over, which applies to 77 Grape Ice.
Luna Corporate manufactures 77 Grape Ice in Poland using plant-based pouch material and pharmaceutical-grade extracted nicotine. There is no tobacco content at any stage of production. The product produces no smoke or vapour, making it suitable for use in smoke-free and vapour-free environments: offices, public transport, hospitality venues, and anywhere else where smoking and vaping are restricted.
Nicotine is addictive. 77 Grape Ice is intended for adult nicotine users as a tobacco-free alternative. It is not suitable for those who are pregnant, have cardiovascular conditions, or have never used nicotine. The NHS Stop Smoking service at nhs.uk offers free support and access to licensed nicotine replacement therapies for those looking to reduce or eliminate nicotine use.
| Brand | 77 Nicotine Pouches (Luna Corporate, Poland) |
|---|---|
| Flavour | Grape Ice (sweet juicy grape + clean icy cooling) |
| Format | Slim all-white nicotine pouch |
| Nicotine per pouch | 10.4mg (Medium) |
| Nicotine per gram | 20mg/g |
| Pouches per can | 20 |
| Pouch weight | 0.52g |
| pH | ~8.5 (standard for 77 range) |
| Session duration | 30 to 45 minutes |
| Contains tobacco | No - tobacco-free, plant-based |
| Our price | £34.99 for 10 cans (£3.50 each, 17.5p per pouch) |
| Age restriction | 18+ (UK law) |
Sources: 77 Pouches official site (77pouches.com) · UK nicotine product regulations (gov.uk, Tobacco and Related Products Regulations 2016) · NHS Stop Smoking support (nhs.uk)
| Standard UK delivery2–3 working days | £2.99 |
|---|---|
| Next-day deliveryorder before 3pm, Mon–Fri | £5.99 |
| Orders over £40free standard UK delivery | Free |
Order before 3pm and we dispatch the same working day. Everything ships in plain, discreet packaging from UK stock, and it’s all TPD-compliant.
You have a 14-day right to cancel online orders. Because e-liquids, pods, disposables and pouches are sealed for hygiene, change-of-mind returns are accepted only when the item is unused and in its original, unopened packaging — opened or used products can’t be refunded. Anything faulty, damaged or incorrectly supplied is fully covered under the Consumer Rights Act, return postage on us.
Full details on our returns & refund policy page.
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