The Lancashire Creamery E-Liquid

About The Lancashire Creamery: Future Juice and the dessert focus

Future Juice launched in 2017 with a deliberate brand architecture. The Lancashire Creamery is the dessert arm of that portfolio, sitting alongside other Future Juice lines. The decision to name the range after Lancashire and specifically around the imagery of a creamery is a product of the brand positioning: traditional British dairy desserts, the kind that would sit in a farm shop or a classic tea room rather than anything imported or trend-led.

That positioning shows up in the flavour names. Bread and Butter Pudding, Vanilla Milkshake and Wafers, Pistachio and Hazelnut Custard, Looper Cereal and Milk. None of these are vague fruit combinations or ambiguous tropical blends. They are specific desserts with a specific flavour expectation, which means the brand either delivers on that expectation or it does not. The general consensus from retailers and reviewers who stock the range is that it does.

The full Lancashire Creamery catalogue runs to over fifteen shortfill flavours and a smaller nic salt range. There are two sub-ranges within the brand: the core Lancashire Creamery line, which covers the milkshakes, custards and baked goods, and the Lancashire Ice Creamery, which takes the same dessert base into ice cream territory with flavours like Caramelised Biscuit, Strawberry Cheesecake, Raspberry Ripple and Mint Choc Chip.

Lancashire Creamery at VapeCity: formats and prices

Both formats are at VapeCity. The shortfills are for sub-ohm tanks; the nic salts work in pod kits and MTL devices.

Shortfills ship in 120ml bottles with 100ml of liquid, leaving room for two 18mg nic shots. The finished 120ml blend at 3mg works in sub-ohm tanks and high-VG coil heads.

The shortfill range: what to expect from each sub-line

The milkshake flavours are probably where most people start with The Lancashire Creamery. Vanilla Milkshake and Wafers is the most consistently recommended flavour in the range: a vanilla milkshake base with a wafer texture note that sits toward the back of the exhale. It avoids the artificial vanilla sweetness that derails a lot of dessert e-liquids and stays on the dairy side of the flavour profile. Strawberry Milkshake Deluxe takes the same creamy base and adds a fruit layer, though the strawberry is closer to the strawberry ice cream version of the flavour than a fresh fruit interpretation.

The custard line is where Future Juice's dessert focus becomes most distinctive. Pistachio and Hazelnut Custard is the standout: a smooth custard base carrying both pistachio and hazelnut notes, which is an unusual combination for e-liquid and one that works because neither nut flavour is pushed to the foreground. It reads as a complex custard rather than a pistachio product or a hazelnut product. Raspberry Custard takes the more familiar custard-plus-fruit route.

Bread and Butter Pudding is one of the less common dessert flavours in e-liquid and it benefits from that scarcity. The profile is warm and slightly spiced, with the custard-soaked bread character that makes the actual pudding distinct. It sits closer to a baked dessert profile than a custard or milkshake, and it's a meaningful alternative for vapers who find straight custard and milkshake profiles too sweet.

The Farm Shop range extends the bakery end of the catalogue further. Apple Sugar Doughnut, Blueberry Muffin, Custard Cannoli, Vanilla Shortbread and Raspberry Custard are in this collection. These are available from the Lancashire Creamery at other retailers; at VapeCity, the Farm Shop flavours come under the same brand collection.

The Lancashire Ice Creamery is the ice cream sub-range. Caramel Choo Choo, Caramelised Biscuit, Mint Choc Chip, Raspberry Ripple and Strawberry Cheesecake all run at £37.99 per 100ml. These are lighter in body than the custard line, with the characteristic colder, creamier quality of an ice cream profile as opposed to a warm dessert.

The Lancashire Creamery flavour map

The range broken down by flavour category, so you can navigate by what you want rather than by name.

The Farm Shop sub-range (Apple Sugar Doughnut, Blueberry Muffin, Custard Cannoli, Vanilla Shortbread) is also available across the UK market. Check the Lancashire Creamery collection at VapeCity for current stock.

The nic salt range

The Lancashire Creamery nic salts cover the five most popular flavours in 50/50 VG/PG at 5mg, 10mg and 20mg: Vanilla Milkshake and Wafers, Strawberry Milkshake Deluxe, Raspberry Custard, Pistachio and Hazelnut Custard, and Butterscotch Ice Cream Deluxe. At £18.99 per 10ml at VapeCity, these are pitched as a premium option in the nic salt category.

The 50/50 VG/PG ratio makes them compatible with any MTL pod kit or low-wattage device. The flavour in nic salt form does not translate identically to the shortfill version: the lower VG content and the different device output means the profile is slightly less rich and vapour-heavy. What you gain is a more direct nicotine delivery and the practicality of a 10ml bottle that fits any pod device.

At 20mg, these salts deliver nicotine at a rate suited to someone transitioning from cigarettes or from high-nicotine disposables. At 10mg, they're more suitable for moderate vapers who want the flavour profile throughout the day without the intensity. At 5mg, they're closest to a nicotine-light option for vapers who have already reduced their intake significantly.

Where to start with The Lancashire Creamery

Depends entirely on what you are looking for in a dessert e-liquid. These are the four clearest starting points.

Who is The Lancashire Creamery for?

This is a brand for dessert vapers who have already established what they like and want something specific. The range is not broad: there are no fruit salts, no menthol options, no tobacco profiles. The entire catalogue is dessert-focused, and the desserts are specifically British in character. If you are a fruit vaper or a menthol vaper, this is not the brand for you.

Within the dessert category, The Lancashire Creamery works best for vapers who want a main e-liquid, not a novelty. The milkshake and custard profiles are built for extended vaping sessions, not for the first-impression intensity that short-session novelty liquids sometimes chase. Vanilla Milkshake and Wafers in particular was reviewed by multiple outlets as a strong all-day vape precisely because it holds up without becoming fatiguing over a full day of vaping.

The £41.99 price point for the shortfills is at the premium end of the UK 100ml shortfill market. There are cheaper dessert shortfills available. The comparison to make is whether the flavour specificity and execution from Future Juice's production standards justifies the price over generic alternatives. For the flavours where the combination is genuinely unusual, like Pistachio and Hazelnut Custard, the comparison is almost irrelevant because there are few alternatives attempting the same thing.

The nic salt format at £18.99 per 10ml is also priced above the budget end of the market. The equivalent budget nic salts run at around £3-4 per 10ml. The premium here is for the dessert flavour quality and for a brand that has been manufacturing consistently since 2017.

The Lancashire Creamery vs other UK dessert shortfill brands

The primary comparisons in the UK market for a premium dessert shortfill at this price range are Moreish Puff (also available at VapeCity) and Vampire Vape's dessert line. Moreish Puff covers broader flavour territory: it has fruit, coffee and beverage options alongside its custard ranges. The Lancashire Creamery is more focused: everything is a dessert with dairy at the centre.

On custard quality specifically, The Lancashire Creamery's Pistachio and Hazelnut Custard is harder to compare because the combination is uncommon. On the milkshake side, the vanilla milkshake profiles across the UK market are crowded. The Lancashire Creamery version is often cited alongside Moreish Puff's Shakes range as one of the better executions in this subcategory.

The Lancashire Ice Creamery sub-range (Caramelised Biscuit, Mint Choc Chip, Raspberry Ripple, Strawberry Cheesecake, Caramel Choo Choo) sits in a more competitive space because ice cream flavour profiles are common in shortfill e-liquid. At £37.99, these are priced slightly below the core Lancashire Creamery shortfills, which reflects the slightly broader competition at that end of the range.

Buying The Lancashire Creamery at VapeCity

The Lancashire Creamery range is available at VapeCity across both the core shortfills and nic salts, alongside the Lancashire Ice Creamery line. Browse the full range or filter by format to find what you need. Shortfills and nic salts from other brands can be added to the same order.

If you are comparing within the dessert shortfill category, Moreish Puff and Ohm Boy are both stocked at VapeCity and give you different price points and flavour angles. For nic salts across all brands, the nic salts and shortfills categories have the full range.