Doozy Vape Co E-Liquids

A decade making e-liquid in Yorkshire

Most vape brands pick a visual identity and work backwards to the liquid. Doozy did it the other way. The first bottles came out of West Yorkshire in 2015 from a team that vaped and wanted something better. Family-run from the start, the business now has 47 people, offices in Dubai and New York, and distribution across six continents. What has not changed is the production model: small batches, UK-made, monitored for consistency, with the full team still based in England.

The "Made in England" label matters beyond patriotism. Doozy uses pharmaceutical-grade nicotine and high-purity PG/VG from verified suppliers, and every batch gets screened before it leaves the facility. That is why the flavour profile stays consistent from one pack to the next rather than drifting between production runs, which is the thing vapers who do a lot of all-day vaping actually notice most.

With around 160 flavours across multiple ranges, Doozy is one of the broadest catalogues from any UK manufacturer. The range covers fruit, dessert, menthol, tobacco, shisha, soda and candy profiles, so finding an all-day vape that suits you is mostly a matter of knowing which line to start with.

The Doozy nic salt range, line by line

Each range is aimed at a different flavour preference. Here is what each one is, and who tends to reach for it.

Doozy nic salt ranges compared

All are 10ml 50/50 VG/PG TPD bottles, available in 10mg and 20mg unless noted.

Mix Salts also available in 5mg. Pack of 10, UK delivery.

Seriously Pod Fill: the one most people start with

With around 40 flavours at £21.99 for 10, Seriously Pod Fill is the most practical introduction to Doozy. It spans almost every flavour category in one line, so trying a few different bottles to find your preference does not mean hopping between ranges. Fruit-wise, Blood Orange Pineapple and Blackcurrant Passion are the two that get mentioned most by returning buyers. For menthol, Spearmint is cleaner and less aggressive than the standard "menthol blast" offerings from most brands. Fresh Pineapple and Watermelon Lemonade are the fruity summer vapes people come back to every year.

The "Pod Fill" name is a straight description: it is built for pod kits, 50/50 ratio, smooth at 10mg and 20mg. If you are coming straight off a disposable bar or just switching to a reusable kit for the first time, the flavour delivery here should feel immediately familiar rather than thin or harsh.

Temptations and Infinity: when you want more than fruit

Once vapers settle into a device and stop chasing novelty, they tend to go in one of two directions: richer dessert flavours, or more complex compositions. Temptations handles the dessert direction. Ice Cream Cake genuinely tastes like ice cream cake, in the best possible way. Jam Tart has the buttery pastry note that makes dessert e-liquids work beyond just sweetness. At £3.80 a bottle (the Temptations price works out that way) it is not the cheapest line in the catalogue, but for the profile it delivers it undercuts most comparable dessert salts from other brands.

Infinity is the other path: fruit and botanical compositions with more construction behind them. The Mojito is the standout, a flavour that is harder to execute well than it sounds (getting lime, mint and sweetness in the right proportions without the mint dominating takes a few iterations). Caramel Lychee is the one people tend not to expect from a fruit-first brand but keep reordering. Six flavours at £28.99 for 10 means £2.90 a bottle, and the flavour complexity justifies the step up from the base range.

Shortfills: what to know before you buy

Doozy also makes a significant shortfill range for sub-ohm and cloud-chasing kits. The Seriously Donuts 100ml shortfill is one of the standouts: five glazed-donut dessert flavours in a 70/30 high-VG blend, 0mg base, you add a nic shot for 3mg. The Doozy Legends line covers the more complex, tobacco-adjacent end: Golden Elixir (caramel, custard, tobacco) is regularly cited as one of the better caramel-tobacco shortfills in the UK market.

Keep in mind that shortfills are built for different devices than nic salts. A 70/30 high-VG liquid in a pod kit will burn the coil and taste dull. Conversely, a 50/50 nic salt in a sub-ohm tank will deliver too much nicotine per draw. Stick to nic salts for pod kits and MTL devices, shortfills for sub-ohm setups.

Why buying by the pack makes sense

Doozy 10ml salts are priced and sold as packs of 10. At £18.99 for 10 (Mix Salts, Vape Co Nic Salt), that works out at £1.90 a bottle, below the standard retail single price of £2.99 to £3.99 for a comparable premium UK salt. Infinity at £28.99 for 10 is £2.90 each, which for a complex flavour-constructed salt still undercuts individual retail pricing considerably.

There is a practical argument too. Running out of your all-day vape mid-week is a specific kind of annoyance. Ten bottles keeps the drawer stocked without ever having to think about it. And if you are trying a new flavour for the first time, ten bottles gives you enough to decide whether it actually works as an all-dayer rather than judging it on two pulls.