Nasty Juice E-Liquid

The brand: where Nasty Juice came from

The brand launched in Kuala Lumpur in 2015, built initially around tropical fruit profiles that were distinct from the European dessert and tobacco e-liquids dominating the UK market at the time. The UK arrival in 2016 coincided with the Vaper Expo NEC, where Nasty Juice won Best Fruit Flavour and Best Branding & Marketing simultaneously, a first-appearance result that is unusual in UK vaping trade shows.

The packaging is part of the brand identity in a way that most e-liquid brands do not achieve. The Chubby Gorilla bottle shape, the tattoo-inspired label artwork, and the distinctive typesetting make Nasty Juice identifiable on a shelf without reading the brand name. That visual coherence has remained consistent across the product line since launch.

The "Low Mint" characteristic is intentional and applies across the core fruit range. It is not a menthol blast or a cooling agent-heavy formula; it is a restrained finishing note on the exhale that keeps fruit profiles fresh without pulling them into the "ice" category. Vapers who dislike dominant menthol but want fruit flavours that do not feel flat tend to find it works well. Vapers who want zero cooling should check the Tobacco Series instead.

All products sold through VapeCity are sourced from authorised UK distributors, fully TPD-compliant and notified with the MHRA before sale in the UK.

Nasty Juice ranges at VapeCity

Four lines in the VapeCity catalogue. The nic salts cover the core fruit range, Nasty Liq covers bar-style switcher flavours, and the Tobacco Series provides an alternative for non-fruit vapers.

Nasty Salt Reborn flavour guide

The core Nasty Juice nic salt range at VapeCity. All 10ml, 50/50 VG/PG, 10mg and 20mg.

Which Nasty Juice flavour to start with

For vapers who do not yet know the brand, Cushman is the clearest entry point. It is the mango profile that established Nasty Juice in the UK: ripe, clean, not artificial-tasting, with a gentle cooling note on the exhale. It works as an all-day vape for most people because the flavour is present but not fatiguing. The mango note is rounded rather than sharp.

Bad Blood is the right choice if you vape predominantly blackcurrant flavours. It is a more intense profile than Cushman, with a stronger mint presence on the exhale that some vapers prefer in the evenings or as a change from a sweeter daytime flavour. Wicked Haze sits between the two: blackcurrant with a lemonade balance that softens the intensity and keeps it accessible across the day.

If you are switching from disposable bars, the Nasty Liq range is a more direct match. The flavours in Nasty Liq are built around the profiles that made disposables popular, so the profile language is more familiar: watermelon ice, mixed berries, blue razz. The flavour complexity is lower than the Reborn range, but the match to what switchers expect is higher.

Running cost: at 10 for £15.99 for the Reborn range, and with a 10ml nic salt typically lasting three to five days in an MTL pod running at 12-15W, the per-day cost sits at £0.32 to £0.53. The Nasty Liq line at 10 for £12.99 brings that to £0.26 to £0.43 per day. Both undercut the equivalent per-day cost of disposable bars by a meaningful margin once you account for a reusable pod device.

Device compatibility and nicotine strength guide

All Nasty Juice nic salts use a 50/50 VG/PG ratio. This makes them compatible with any MTL pod kit or low-powered MTL tank running below 20W. The 50/50 balance is thin enough to wick through restricted airflow coils without dry hits, and the salt nicotine chemistry delivers a smooth throat feel even at 20mg. Higher-powered sub-ohm devices should not be used with 20mg nic salts; the nicotine delivery becomes too fast and too concentrated at high wattage.

The 10mg option suits vapers who have already stepped down from a higher strength, light smokers switching, or those who want to vape throughout the day without accumulating too much nicotine. The 20mg option is the better starting point for people who smoked more than five cigarettes a day or who are coming straight from a 20mg disposable bar.

Under the UK Tobacco and Related Products Regulations (TRPR, which implements the EU TPD in UK law), nicotine-containing e-liquid is capped at 10ml bottles and 20mg/ml maximum strength. All Nasty Juice nic salts comply: 10ml bottles, 20mg maximum, MHRA-notified. The brand has maintained this compliance consistently since UK launch in 2016.