
Blue raspberry cream pie in a 10ml nicotine salt by Fugly but Sweet. Tart blue raspberry meets sweet pastry crust with a hint of strawberry and fresh cream. 50/50 VG/PG, 5mg and 20mg, built for MTL pod kits.
5mg
Per unit
£0.80
You get
10
Min order
1 pack
Quantity:
Written and fact-checked by the VapeCity team · Updated June 2026
Fugly but Sweet Blue Raspberry Cream Pie is a dessert-profile 10ml nicotine salt from UK manufacturer JAKD. The flavour layers tart blue raspberry over a sweet cream base, then closes with a buttery pastry crust note that pushes it firmly into the dessert category. It is the type of profile that reads like a confection on the label and delivers exactly that in the vapour: a full-sweetness dessert e-liquid with enough tartness from the blue raspberry to stop it becoming cloying.

The 50/50 VG/PG formula runs in any standard MTL pod kit at any nicotine strength. At VapeCity, it is available in 5mg and 20mg, sold as a pack of ten 10ml bottles. The Fugly but Sweet brand leans into bold, playful branding to match its flavour approach: dessert and candy profiles that do not compromise on sweetness or intensity. Blue Raspberry Cream Pie is the signature flavour of the range, visible on the teal-label bottle in the brand photography.
Fugly but Sweet is a sub-brand of JAKD, a UK-based e-liquid manufacturer that focuses on bold dessert and candy flavour profiles. The name is deliberately playful: the brand positions itself around flavours that might sound unconventional but deliver serious sweetness. The range sits alongside Fugly but Fruity, which covers the fruit-forward profiles under the same JAKD umbrella.
The Fugly but Sweet line focuses on dessert flavours: cream pies, fruit eat-n-mess combinations, and sweet pastry-style profiles that are harder to find in the standard disposable-bar-inspired nic salt market. Most UK nic salt brands in 2025 and 2026 are built around bar-vape flavours: blue raspberry lemonade, strawberry ice, watermelon freeze. Fugly but Sweet takes a different path, building around dessert structures that are more complex and more layered than the single-note fruit-ice profiles that dominate the market.
JAKD produces Fugly but Sweet in the UK under the standard TPD framework. The 10ml nic salt bottles comply with UK regulations on nicotine content and bottle size. The brand is distributed through UK trade wholesale and reaches retail through both specialist vape stores and online platforms. The products are made with the same build quality standard as any TPD-compliant UK nic salt: pharmaceutical-grade nicotine salt, food-grade flavourings, and a consistent 50/50 PG/VG base.

The flavour name is a precise description of what is in the bottle. Blue Raspberry Cream Pie breaks down into three components: a blue raspberry top note, a cream middle layer, and a pastry crust base that defines the "pie" character.
The blue raspberry note opens on the inhale. Blue raspberry in vaping is a stylised flavour profile: it is not a direct recreation of fresh raspberries, which have a more delicate and slightly floral character. Blue raspberry is the candy and sweet-shop interpretation of the fruit, sharpened and tartened, the version you find in blue slushies, raspberry sour belts, and blue ring sweets. In Fugly but Sweet Blue Raspberry Cream Pie, the blue raspberry provides tartness and brightness. It cuts through the sweetness of the cream and pastry layers that follow it, keeping the overall profile from becoming too rich or overpowering.
The cream element is the transition layer. On the exhale, the blue raspberry character softens into a sweet cream note that rounds the flavour. This is not a heavy dairy cream flavour of the kind found in full custard profiles, but a lighter sweet cream element that bridges the fruit note and the pastry finish. It prevents the flavour from becoming purely a fruit candy and pushes it toward the dessert category.
The pastry crust closes the exhale. This is the component that earns the "pie" in the name. A buttery, biscuit-like pastry note sits at the back of the throat finish, adding warmth and richness that persists briefly after the vapour is exhaled. It is subtle rather than dominant, providing a dessert structure without overwhelming the blue raspberry character that leads the profile.
The balance between these three components is the making of the flavour. Without the pastry note, it would be a blue raspberry cream profile similar to many in the market. Without the cream layer, it would be a straightforward fruit candy. The pie structure gives it a distinctive finish that makes the profile readable as a dessert rather than just a sweet fruit e-liquid. On a well-maintained pod coil, the layers are distinct enough to identify individually, particularly on the transition from inhale to exhale.
Fugly but Sweet Blue Raspberry Cream Pie is available at VapeCity in 5mg and 20mg nicotine salt. The choice between these two strengths is a personal one, but there are clear guidelines based on usage context.
Twenty milligrams is the right strength for vapers switching from cigarettes or from disposable bar vapes. Disposable bars in the UK typically run at 20mg, and the nicotine delivery from a 20mg nic salt in a refillable pod kit closely mirrors what a disposable bar provides. If you have been satisfied by the nicotine hit from a bar vape and want to maintain the same level when switching to a refillable, start at 20mg. Nicotine salt at this concentration uses a pH-adjusted formulation to smooth the throat hit, so the harshness that makes high-concentration freebase nicotine unpleasant is not present at 20mg salt strength.
Five milligrams is appropriate for vapers who are already established on a refillable pod kit and are looking to reduce their nicotine intake, or for vapers who find 20mg provides more nicotine than they need during normal daily use. Some vapers use 20mg in the morning and when cravings are more acute, then drop to a lower strength such as 5mg during periods when they are vaping more frequently and do not want to take in high nicotine levels. Others step down from 20mg to lower strengths over several months as they gradually reduce dependence.
The flavour profile is identical between the 5mg and 20mg versions of Fugly but Sweet Blue Raspberry Cream Pie. Nicotine salt does not significantly affect the flavour character at either concentration in a 50/50 base. Both bottles run the same blue raspberry, cream, and pastry profile. The only variable is the nicotine load per puff.
Fugly but Sweet Blue Raspberry Cream Pie is a 50/50 VG/PG nicotine salt and is compatible with any standard MTL pod kit or starter device. The 50/50 ratio is the correct formulation for pod kits: thin enough to wick properly through a standard 0.8 ohm or above pod coil, producing a tight, mouth-to-lung draw without requiring high wattage.
Compatible devices include pod kits from Vaporesso (XROS series, GTX Go), OXVA (XLIM series), Uwell (Caliburn series), Aspire (BP series, Minican), SMOK (Nord series), GeekVape (Wenax and Sonder series) and similar MTL-focused pod systems. If you are currently using a Romio Aster R, a Lost Mary BM6000 in refillable pod mode, or any other draw-activated or button-fire pod kit, the 50/50 ratio of Fugly but Sweet Blue Raspberry Cream Pie is directly compatible.
Do not use this liquid in a sub-ohm tank or direct-lung device. At 5mg and 20mg nic salt concentrations, running this e-liquid through a sub-ohm setup at high wattage would deliver nicotine at a rate and concentration that may cause discomfort. The 50/50 ratio is also too thin to saturate high-VG coils without risk of flooding. For sub-ohm setups, use a 0mg or 3mg 70VG shortfill instead.
For new pod kit users, filling the pod for the first time and allowing it to sit for five minutes before vaping is the key step that most beginner guides omit or make sound optional. It is not optional. Vaping a pod that has not had time for the coil wicking to fully saturate will scorch the wicking material, producing a dry, burnt hit that cannot be fully cleared even after refilling. Five minutes of sitting time before the first puff is the single most important thing you can do to protect coil life and flavour quality with any 50/50 nic salt.
At VapeCity, Fugly but Sweet Blue Raspberry Cream Pie is sold as a pack of ten 10ml bottles at £7.99. This is the standard trade-format supply unit for this product, and selling by the pack allows VapeCity to offer the e-liquid at a very low per-bottle cost that individual bottle retail at other stores does not match.
A pack of ten 10ml bottles is a practical supply unit for vapers with a settled flavour preference. A single 10ml bottle at 50/50 produces approximately 3,000 to 5,000 puffs in a standard pod kit, depending on draw length and vaping frequency. At typical daily vaping patterns of 200 to 400 puffs per day, a single 10ml bottle lasts between one week and three weeks. A pack of ten covers between ten weeks and thirty weeks of vaping at this range without reordering.
The pack format is the natural supply unit for vapers who have identified a single core flavour they return to consistently. If Fugly but Sweet Blue Raspberry Cream Pie has been your go-to dessert nic salt, buying a pack rather than a single bottle every two weeks eliminates the reordering step and guarantees continuous supply. The 10ml bottles are sealed until use and have a standard e-liquid shelf life.
The UK nic salt market is heavily skewed toward fruit and ice profiles. Disposable bars drove the mass market toward fruit-ice, blue raspberry ice, and tropical drink profiles between 2021 and 2025, and most nic salt brands that launched or expanded in that period followed the same flavour template. Genuine dessert nic salts, as distinct from fruit-flavoured sweets with a pastry or cream added, are a smaller subset of the market.
Blue Raspberry Cream Pie sits in the dessert-forward category. The comparison group includes profiles like lemon tart, strawberry cheesecake, vanilla custard, and blueberry muffin, rather than the fruit-ice or candy-sweet profiles that dominate the nic salt category. Within that dessert group, the blue raspberry element gives the Fugly but Sweet profile an unusual position: it combines the candy tartness of a fruit profile with the structural richness of a pastry dessert.
For vapers who find purely sweet custard or vanilla profiles too heavy, or who want the brightness of a fruit note alongside dessert warmth, Blue Raspberry Cream Pie occupies a useful middle point. The blue raspberry ensures the profile does not become dense or cloying, while the pastry crust stops it from reading as just another fruit candy e-liquid. The Fugly but Sweet brand positions this correctly: the flavour is unusual in exactly the way the name implies, combining sweet components that work together without being immediately obvious.
| Volume | 10ml per bottle |
|---|---|
| Nicotine type | Nicotine salt (nic salt) |
| Nicotine strengths | 5mg and 20mg |
| VG/PG ratio | 50/50 |
| Suitable for | MTL pod kits and starter devices |
| Flavour profile | Blue raspberry, sweet cream, buttery pastry crust |
| Brand | Fugly but Sweet (by JAKD) |
| Pack format at VapeCity | Pack of 10 x 10ml bottles |
| Compliance | UK TPD-compliant |
| Price | £7.99 per pack of 10 |
Sources: UK TPD e-cigarette regulations (gov.uk)
| Standard UK delivery2–3 working days | £2.99 |
|---|---|
| Next-day deliveryorder before 3pm, Mon–Fri | £5.99 |
| Orders over £40free standard UK delivery | Free |
Order before 3pm and we dispatch the same working day. Everything ships in plain, discreet packaging from UK stock, and it’s all TPD-compliant.
You have a 14-day right to cancel online orders. Because e-liquids, pods, disposables and pouches are sealed for hygiene, change-of-mind returns are accepted only when the item is unused and in its original, unopened packaging — opened or used products can’t be refunded. Anything faulty, damaged or incorrectly supplied is fully covered under the Consumer Rights Act, return postage on us.
Full details on our returns & refund policy page.
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