Clew Citrus Slim Moist Nicotine Pouches 5mg

Clew was launched by Nevcore Innovations in 2024 with the goal of combining premium manufacturing standards with a flavour range broader than the mint-dominant market. The brand entered the nicotine pouch category at a competitive moment, with established players like ZYN, Velo and Nordic Spirit already holding significant market share. Rather than competing purely on price, Clew differentiated on quality credentials and flavour range, and the approach quickly attracted industry recognition.

At Inter Tabac Germany 2024, the most prestigious trade event in the global tobacco and nicotine industry, Clew was awarded Best Nicotine Pouch. The award was followed by recognition at Vaper Expo UK, ANTY Expo Malaysia and Vape Con South Africa, building a collection of endorsements from professional trade audiences across Europe, Asia and Africa. These awards are assessed by industry buyers, distributors and product specialists rather than general consumers, making them a meaningful indicator of product quality and manufacturing standards.

Nevcore Innovations produces Clew in cGMP-certified facilities, the same Good Manufacturing Practice framework required for pharmaceutical production. HACCP certification adds food safety rigour. Both certifications are voluntary in the nicotine pouch category and demonstrate a level of manufacturing investment that sets Clew apart from many smaller brands.

The Clew range spans eight flavours: Cool Mint, Menthol, Spearmint, Wintergreen, Blueberry, Citrus, Watermelon and Coffee. Each flavour is available in four nicotine strengths from 5mg through to 20mg, with all variants in a slim moist format containing 20 pouches per can. The citrus and fruit flavours sit alongside a strong mint selection, giving users who prefer non-mint options genuine choice across multiple fruit profiles.

The citrus profile in Clew Citrus is built on a lemon and orange combination that produces a bright, tangy character. Lemon provides the sharper, more acidic edge that gives the product its initial zesty impact; orange adds a rounder, juicier sweetness that softens and adds depth to the opening tartness. Together they create a flavour that reads as recognisably citrus without being locked to a single fruit, which gives the experience a layered quality rather than a single flat note.

Lemon and orange as a pairing is well-established in food and drink as a reference point for fresh, energising citrus. The lemon gives brightness and crispness; the orange gives sweetness and warmth. In Clew Citrus, the two elements work together rather than separately, and the result is closer to a citrus blend than to a specific lemon or orange flavour. Users who enjoy citrus soft drinks, lemon and orange confectionery or citrus herbal teas will find the profile familiar and well-executed.

The moist format of Clew pouches contributes to how the citrus flavour is experienced. Unlike dry pouches, which require a few minutes to activate, moist pouches begin releasing their contents quickly once placed in position. For Clew Citrus, this means the lemon and orange notes are present within the first 60 seconds and sustain consistently across the session. The flavour is described as invigorating and uplifting, and it delivers on this through the natural stimulation that citrus flavour provides before the nicotine itself begins to take effect.

There is no mint or menthol in Clew Citrus. The flavour is purely citrus, with no cooling or warming modification. This makes it a clean, accessible option for users who want fruit without the sharp cold blast of menthol, and for those who prefer something refreshing but not temperature-altering. Within the Clew range, the mint variants (Cool Mint, Spearmint, Menthol, Wintergreen) serve the cooling audience; Citrus, Blueberry and Watermelon serve the fruit audience.

Clew Citrus does not taste of artificial lemon sweet flavouring or of lemon-scented cleaning products, which are the two failure modes of poor-quality citrus nicotine products. The lemon note is closer to fresh lemon than to lemon curd or lemon sherbet, and the orange note is juicy rather than synthetic. The overall impression is of a freshly made citrus drink rather than a confectionery product.

VapeCity stocks Clew Citrus at 5mg per pouch, the lightest available in the Clew range. At 5mg, the nicotine effect is gentle: a mild, even delivery across the session rather than a strong or fast-onset hit. This strength level is appropriate for occasional nicotine users, those managing a controlled reduction from higher-strength products, and complete newcomers to nicotine pouches who want to experience the format without a powerful nicotine response.

The slim moist format positions the pouch horizontally between the upper gum and inner lip. The moist consistency means the pouch settles quickly and comfortably, requiring no jaw movement or pressing. For users accustomed to dry-format pouches, the moist texture will feel slightly different: softer, with a more yielding quality. Many users prefer moist pouches precisely for this comfort factor, particularly over long daily sessions.

At £34.99 per pack, Clew Citrus from VapeCity represents a cost-efficient option for regular pouch use. Single cans are available from specialist retailers at approximately £3.99 to £4.29 each, making the pack format at VapeCity competitive for users who know they like the product and want to purchase a supply. With 20 pouches per can and typical usage of two to four pouches per day, each can provides approximately five to ten days of use for a regular user.

Clew Citrus is also available in 10mg, 15mg and 20mg strengths from specialist pouch retailers, though VapeCity stocks the 5mg version. Users who try the 5mg and find the nicotine level too low can step up within the same flavour at the appropriate strength, which is one of the advantages of the Clew range structure: the same citrus profile is available across four very different nicotine levels.

The process is the same as for any slim nicotine pouch. The moist format activates quickly, so the citrus flavour will be noticeable from the first minute.

Citrus is a well-populated flavour category in the nicotine pouch market, with several established brands offering their own interpretation. Here is how Clew Citrus 5mg compares to the main alternatives.

ZYN Citrus is one of the most widely available citrus pouches in the UK, produced by Swedish Match under the Philip Morris International portfolio. ZYN Citrus uses a dry slim format with a lemon and lime profile at 6mg or 9mg. The key differences from Clew Citrus are format (dry vs moist), specific citrus notes (lime-dominant ZYN vs lemon-orange Clew), and strength level (ZYN available at 6mg while Clew sits at 5mg). Users who want the fastest flavour activation will prefer the Clew moist format; users who want the familiar ZYN dry experience have that option separately.

Velo Crispy Peppermint and Velo Citrus Burst are BAT products with a wider retail presence. The Velo citrus option tends toward a sharper, more artificial citrus note compared to the lemon-orange blend in Clew Citrus. Velo is a larger brand with more widespread availability; Clew offers more manufacturing transparency through its certified facility credentials and trade award track record.

Nordic Spirit Yuzu Lemon is another citrus-category option from Japan Tobacco International, using the Japanese yuzu citrus fruit for a more unusual, floral citrus profile. The yuzu note is distinct from lemon and orange, making Nordic Spirit Yuzu a different experience to Clew Citrus. Users who enjoy the freshness of grapefruit and floral citrus will find Nordic Spirit Yuzu interesting; users who prefer the more familiar lemon-orange combination will find Clew Citrus closer to expectations.

Within the Clew range, Citrus sits alongside Clew Blueberry and Clew Watermelon in the non-mint category. For users who want fruit variety across their Clew selections, these three flavours cover berry, tropical and citrus respectively at the same 5mg strength level.