Clew Blueberry Slim Moist 5mg Nicotine Pouches

Clew is produced by Nevcore Innovations, a nicotine product company focused on tobacco-free alternatives. The Clew range spans eight flavours in four strength levels, all in a slim moist format with 20 pouches per can. The brand has invested substantially in manufacturing quality: its production facilities carry both cGMP (current Good Manufacturing Practice) and HACCP (Hazard Analysis and Critical Control Points) certification, the same standards applied in pharmaceutical and food production respectively. This level of certification is not universal in the nicotine pouch category, and it underpins Clew's positioning as a quality-driven product rather than a commodity alternative.

The confirmation of that quality positioning came at Inter Tabac Germany 2024, where Clew was awarded Best Nicotine Pouch. Inter Tabac is one of the world's leading trade fairs for tobacco and nicotine products, attracting manufacturers, retailers and industry experts from across the globe. Winning best nicotine pouch at this event is a significant endorsement from a professional trade audience with direct experience of the full competitive landscape.

The Clew range covers the main flavour categories expected from a premium pouch brand: mint in four variants (Cool Mint, Menthol, Spearmint, Wintergreen), fruit (Watermelon, Blueberry), citrus, and coffee. The four-strength structure from 5mg through to 20mg means that users at every experience level and nicotine tolerance can find a suitable option. Blueberry at 5mg is the approachable entry point in the fruit category: the gentlest strength, a familiar and pleasant flavour profile, and the moist format that makes the experience immediate and comfortable.

Clew is distributed to the UK market through specialist pouch retailers and vape shops. VapeCity stocks Clew Blueberry 5mg at £34.99 per pack, offering the convenience of pack purchasing alongside next-day UK delivery for orders placed within the daily cutoff.

The blueberry taste in Clew Blueberry sits in the tangy-sweet register rather than the pure, simple sweetness of some berry products. Blueberry as a flavour has a characteristic slight tartness that distinguishes it from softer berry profiles like strawberry or raspberry: it is recognisably berry but with a slight sharpness that makes it feel fresh rather than confectionery-like. Clew has captured this faithfully, and the result is a flavour that tastes like ripe blueberry rather than blueberry candy.

The moist format plays a significant role in the flavour experience. Unlike dry nicotine pouches, which require two to three minutes of mouth activity to release their contents, a moist pouch begins delivering flavour within the first 30 to 60 seconds as the saliva activates it quickly. For the blueberry profile in Clew, this means the characteristic tangy berry note arrives almost immediately and sustains across the pouch life with relatively consistent intensity.

There is no mint, menthol or cooling element in Clew Blueberry. The sensation is fruit-forward with no additional cooling or warming character. This makes it a natural choice for pouch users who specifically want a clean berry experience without the modifications of mint or menthol that appear in many competing products. Within the VapeCity pouch range, ZYN Blueberry Mint is the closest flavour neighbour, but that product combines blueberry with a mint cooling element at 11mg: a different proposition in both flavour character and nicotine level. Clew Blueberry 5mg is the pure-fruit option for those who want blueberry without the mint.

The flavour duration for Clew Blueberry is approximately 20 to 40 minutes, which is consistent with the moist slim format. Towards the end of the session, the blueberry intensity will reduce as the pouch is depleted. Most users will find the flavour most expressive in the first 10 to 20 minutes, tapering gradually to a lighter presence in the final stretch before removal.

Clew Blueberry 5mg is the lightest strength in the Clew range. At 5mg of nicotine per pouch, it is classified as Normal strength, which positions it below the majority of nicotine pouches sold in the UK that concentrate in the 8mg to 16mg band. The 5mg level delivers a gentle, low-intensity nicotine effect that is appropriate for light smokers or vapers moving toward a lower-nicotine product, occasional nicotine users who want a consistent low-level presence throughout the day, or complete newcomers to nicotine pouches who are establishing their preferred strength.

The slim format is standard in the pouch category: a slim rectangular pouch roughly 30 to 35mm in length designed to sit horizontally between the gum and upper lip. The moist quality of the Clew pouch means the filler material has a slightly soft, yielding character. This is comfortable across a full session and requires no particular jaw activity to activate the contents. Some users prefer the moist format precisely because of this comfort factor: the pouch settles quickly and does not require the pressing and working that dry formats can need.

Per-pouch cost at VapeCity is straightforward to calculate from the £34.99 pack price. Each can contains 20 pouches. Buying the pack format reduces the per-can cost compared to purchasing individual cans, which typically start at around £4.29 elsewhere. The pack price at VapeCity works out to a competitive equivalent per pouch, especially for users who intend to make Clew Blueberry a regular purchase.

At 5mg, Clew Blueberry is not appropriate for heavy smokers or vapers who currently use high-nicotine products and need a strong replacement effect. The Clew range also includes 10mg, 15mg and 20mg strengths in the blueberry flavour, though the higher strengths may require sourcing from specialist pouch retailers. The 5mg option is the right choice when the goal is a gentle, manageable nicotine presence or when building familiarity with the pouch format before committing to a higher strength.

The technique for using Clew Blueberry is the same as for any slim nicotine pouch. The moist format means the blueberry taste will arrive quickly, typically within the first minute, as the pouch activates faster than a dry alternative.

Blueberry is an established flavour in the nicotine pouch category, and several brands offer their own interpretation. Here is how Clew Blueberry 5mg compares to the key alternatives available in the UK market.

ZYN Blueberry Mint, available at VapeCity, combines blueberry with a mint cooling element at 11mg. It is a higher-strength product in the ZYN Premium Mix collection and is targeted at experienced pouch users who want both fruit and mint in the same pouch. Clew Blueberry 5mg is the pure-fruit alternative: lower strength, no cooling, immediate moist-format delivery. If you want blueberry without the mint cooling effect, Clew is the clearer choice. If you want higher nicotine with a mint-blueberry combination, ZYN Blueberry Mint at 11mg is worth considering.

Velo Blueberry is another UK-market blueberry pouch option from British American Tobacco. The Velo range typically sits at 10mg and uses a dry slim format. For users comparing the two, the key differences are format (moist vs dry), strength (5mg Clew vs 10mg Velo), and brand heritage. Velo has the backing of a major tobacco company; Clew has the Inter Tabac 2024 award. The flavour profiles are similar in category but distinct in execution.

Higher-strength blueberry options exist from brands like Pablo and other Scandinavian pouch manufacturers, typically at 16mg or above. These target the high-tolerance end of the market and are a very different proposition to the 5mg entry-level experience that Clew Blueberry provides. The 5mg Clew is not competing for the same user as a 20mg Pablo: they serve different needs entirely.

Within the Clew range itself, the blueberry flavour is available at four strengths (5mg, 10mg, 15mg, 20mg). Users who try and enjoy the 5mg blueberry and want a stronger effect can step up the strength while keeping the same flavour profile, which makes Clew an effective gateway product for progression within a single brand.