Zeus Juice 70/30 100ml

The 70/30 range is large, so it helps to know the headline flavours and how the family is organised. Below are the best-known recipes, grouped by style, with the brand and reviewer descriptions. The full range also includes a wider mythology-themed line and Ice and Reloaded variants of the core flavours.

The blackcurrant signatures are the place to start, since they are the flavours most associated with Zeus and the reason many vapers seek the brand out.

The 70/30 range uses two suffixes that tell you how a flavour has been changed, which is useful when you are scanning a long flavour menu.

An "Ice" version takes a flavour and adds extra menthol cooling. So Dimpleberry Ice, The Black Ice, Dodoberry Ice and Vermilion Ice are the colder, more mentholated takes on their standard counterparts. If you want a flavour with a bigger icy hit, look for the Ice version.

A "Reloaded" version is an enhanced, boosted take on the original recipe. Black Reloaded is the enhanced version of The Black, adding aniseed for more depth, and Vermilion Reloaded is the boosted take on Vermilion. Reloaded flavours are generally richer and more intense than the originals.

Some flavours combine both ideas, such as Black Reloaded Ice, which is the enhanced Black Reloaded recipe with the extra menthol cooling of an Ice version. Knowing the system makes the 28-strong range much easier to navigate: pick the base flavour you like, then decide whether you want it standard, colder (Ice) or richer (Reloaded).

Beyond the core flavours and their variants, the 70/30 range also carries a wider mythology-themed line, so there is plenty to explore once you have found your favourites.

A shortfill is a larger bottle only part-filled with 0mg e-liquid, leaving room for you to add nicotine. Each Zeus 70/30 bottle is 120ml and contains 100ml of 0mg liquid, so there is space for two 10ml nicotine shots.

To reach roughly 3mg across the full 100ml, add two 18mg or 20mg nic shots and top the bottle up. After adding the shots, replace the cap, shake the bottle well and leave it to stand so the nicotine and flavour fully blend.

The 70/30 ratio is what makes this a sub-ohm range. The high VG content makes the liquid thicker, producing dense vapour and a smooth, warm draw suited to sub-ohm tanks and direct-to-lung coils. It is not designed for tight MTL pods; for those, the 50/50 Zeus range is the better fit.

A 100ml shortfill is an economical way to vape a high-VG juice, since you buy a large volume and add only the nicotine you need, and you set your own final strength rather than being fixed to a pre-made level.

Add nic shots, shake, stand, then fill a sub-ohm tank.

For sub-ohm vapers, the Zeus Juice 70/30 core range is one of the most reliable picks on the UK market. The Black and Black Reloaded are genuine modern classics, and the depth of the range, from berry-menthol blends to sweet fruits and desserts, means most palates are covered.

The 70/30 base delivers the dense vapour and smooth, warm draw that direct-to-lung vapers want, and the Ice and Reloaded variants give you a way to fine-tune cooling and intensity around a flavour you already like. Zeus has been refining these recipes since 2011, and it shows.

The practical caveats are the usual shortfill ones: you need to add nic shots and let the bottle blend, and the 70/30 mix is for sub-ohm rather than MTL pods. The blackcurrant-and-menthol house style also runs through much of the range, so if you dislike menthol you will want to seek out the menthol-free fruits like Adonis and Selene or the desserts. For DTL vapers, especially blackcurrant fans, it is a standout range.

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