Wild Roots E-Liquid

A brand built around the idea that vaping can be different

Wild Roots launched with the view that e-liquid brands could do things better on two fronts: environmental accountability and flavour complexity. Most brands address neither seriously. Wild Roots addresses both.

The Eden Reforestation Project tie-up is tangible, not a token. Every purchase plants a tree in communities facing deforestation, with the counter past one million trees and still running. On the formulation side, every Wild Roots liquid is produced without animal-derived ingredients or by-products, tested cruelty-free, and free from gluten and lactose. The bottle and packaging are fully recyclable. If you have ever wanted to know exactly what went into making your vape juice, Wild Roots is one of the few brands where the answer is straightforwardly clean.

The #ONEBOTTLEONETREE hashtag on every label is not a marketing slogan bolted on afterwards. It is the founding premise of the brand, and it shows in the consistency across the range. Every flavour, every strength, every bottle commits to the same standard.

The Wild Roots flavour range

Ten shortfills, each built from three distinct ingredients. Here is what you are choosing between.

Wild Roots shortfills at a glance

Every flavour side by side. All are 100ml format, 70% VG, and sold five at a time at VapeCity.

All shortfills are sold without nicotine. Add two 10ml nic shots for roughly 3mg finished strength.

Who Wild Roots is and who it does not suit

Wild Roots shortfills are 70% VG. That single fact tells you most of what you need to know about who this range suits. High-VG e-liquid is thick, produces dense vapour, and delivers flavour in a way that MTL devices with tight airflow cannot handle. If you are using a slim pod system (the kind that takes 1.0 ohm or higher coils), Wild Roots is not the right liquid for you. It will gunk coils faster and vapourises inefficiently at lower wattages.

The range is built for sub-ohm DTL vaping: a tank with a 0.15 to 0.5 ohm coil, a mod pushing somewhere between 40 and 80 watts, and a loose, open draw that pulls real volume of vapour on each inhale. If that describes your setup, you will get exactly what Wild Roots is designed to deliver: full, saturated fruit flavour, good throat hit once you have added the nic shots: a cloud that is visible without theatrical effort.

Experience matters here too. Adding your own nicotine shots is a small step, but it is a step. New vapers just off cigarettes who want a simple, ready-to-vape option are better served by a nic salt or a prefilled kit. Wild Roots is more naturally at home in the hands of someone who has been vaping a while, knows what DTL means, and wants premium flavour with a cleaner ingredient story than most brands offer.

How to use a Wild Roots shortfill

Each bottle holds 80ml of e-liquid, with 20ml of space left for nicotine shots. Two shots turns it into a 3mg-strength 100ml bottle. The process takes about a minute.

1. 1

   Open the bottle

   Wild Roots uses a tamper-evident cap with a child-resistant mechanism. Push down and turn to open. Set the cap aside somewhere clean.

2. 2

   Add two nic shots

   Pour in two 10ml nicotine shots (18mg freebase is standard). Each one drops in cleanly, no measuring required. Two shots into 80ml of liquid gives you 3mg nicotine concentration across the full 100ml.

3. 3

   Seal and shake

   Replace the cap firmly and shake the bottle for 30 to 60 seconds. The nicotine shot and the e-liquid need to mix thoroughly to avoid any uneven hot-spots of nicotine concentration.

4. 4

   Rest and fill

   Leave it to stand for five to ten minutes, then fill your tank as normal. If you have a mesh coil, prime it first: push a few drops directly onto the coil before installing, wait two minutes, then vape at a low wattage for the first couple of draws.

The running cost: what 80ml actually works out to

A typical DTL vaper gets through two to four millilitres of e-liquid a day. At 3ml a day, 80ml of Wild Roots liquid lasts roughly 26 days. That means one 100ml bottle, bought in a pack of five at £7.60 each, sees you through most of a month of vaping before you need to add the cost of nic shots.

Two 10ml nic shots at around £1.99 each brings the total cost of one filled bottle to about £11.58. Divided across 26 days, you are looking at roughly 45p a day for your e-liquid. For context, a single Wild Roots bottle at independent stockists runs between £10 and £18. Buying in a pack of five here cuts that unit cost significantly while the nic shots add the same nicotine that any pre-filled shortfill includes.

It is also worth noting what you are not paying for. Wild Roots eco packaging is lightweight, recyclable, and uses no unnecessary outer wrapping. There is no landfill cost baked into the price. For vapers who think about this sort of thing, that has a value that is hard to put a number on. It is real.

Vegan, cruelty-free, gluten-free: what these certifications actually mean for e-liquid

Most vapers have never thought about whether their e-liquid is vegan. The standard ingredients: propylene glycol, vegetable glycerin, food-grade flavourings, and optional nicotine, are all animal-free in their base form. The wrinkle is the flavourings. Some flavour concentrates use ingredients derived from animal sources: certain sweet notes can come from castoreum (from beavers), some creamy notes from dairy derivatives, and a few colourants are insect-derived. Wild Roots specifies explicitly that none of its flavourings fall into these categories.

Gluten-free certification matters less for most vapers (you are inhaling rather than ingesting, and gluten proteins are large molecules that do not vapourise cleanly), but Wild Roots carries it anyway, which reflects a thoroughness in ingredient selection that goes beyond the legal minimum. UK TPD regulations require MHRA notification for all e-liquids sold in Great Britain, and Wild Roots products comply with those requirements, including the 2ml tank limit exception for sub-ohm hardware.

Cruelty-free means the formulations and flavourings were developed without animal testing. Given that the UK has banned cosmetic animal testing, this primarily signals the brand's supply-chain choices with ingredient suppliers, some of whom operate across markets where such testing remains permitted.

Why the flavour complexity works in a shortfill

Wild Roots uses complex flavour combinations built on three distinct ingredients per blend, and 70% VG as the base. These two choices interact in an important way. High-VG liquid is a better flavour carrier for intricate, layered profiles than high-PG liquid, which tends to foreground a single dominant note sharply. The relative softness of high-VG vapour means the secondary and tertiary notes in a blend like Autumn Grape (guava and jackfruit alongside the grape) actually come through in the inhale and exhale rather than getting lost.

DTL vaping reinforces this further. Drawing a larger volume of vapour over a longer breath gives your palate time to register the full flavour arc: the initial note on the inhale, the secondary notes through the body of the draw, and the finish on the exhale. MTL vaping, with its smaller volume and tighter coil, compresses this into a quicker hit that delivers the dominant note cleanly but tends to flatten the complexity. If you have tried a three-ingredient blend on an MTL pod and thought "this just tastes like [the main fruit]", the device is the reason. The same liquid on a sub-ohm tank opens up considerably.