Ruthless 100ml
by Ruthless
No reviews yet — be the firstRuthless 100ml shortfill: 13 bold US-style flavours, 70/30 VG/PG, 0mg. Add 2 nic shots for 120ml of 3mg. Big, loud sub-ohm vape juice.
Coffee Tobacco · 100ml
£45.99for 5 · inc VAT
Per unit
£9.20
You get
5
Min order
1 pack
Quantity:
1
× 5 units/boxFree delivery over £200
Same-day dispatch
TPD compliant
Trade support
Written and fact-checked by the VapeCity team · Updated June 2026
What is Ruthless 100ml?
Ruthless is an American e-liquid brand that built its name on loud, unapologetic flavours, and the 100ml shortfill range is where that reputation lives. These are not subtle, food-accurate blends; they are big, sweet, candy and soda flavours designed to make an impression, with names to match. The bottle holds 100ml of nicotine-free, high-VG liquid in a 120ml bottle, leaving space to add nicotine to taste. The 70/30 blend is built for sub-ohm direct-to-lung kits, so this is a range for cloud chasers.
The shortfill format works around UK law, which caps nicotine-containing liquid at 10ml a bottle but not zero-nicotine liquid. You buy the big 0mg bottle and add a nic shot, which is far cheaper per ml than buying nicotine liquid in tens. For a sub-ohm vaper who likes bold flavour and gets through liquid quickly, Ruthless is one of the more characterful options on the shelf.
- Bold, American-style flavours with a loyal cult following.
- Candy, soda and tropical blends that go big rather than subtle.
- 70/30 high-VG shortfill built for sub-ohm cloud kits.
- 100ml of 0mg with room for two nic shots, making 120ml of 3mg.
- 13 flavours including the famous Grape Drank and Ez Duz It.
On this page
What flavours does Ruthless 100ml come in?
There are 13, and they split into a few camps. The candy and soda side is the brand's signature: Grape Drank is a sweet grape soda, Ez Duz It a fruity candy blend, and several come in an "on Ice" version with a cooling finish. The tropical and fruit blends cover Jungle Fever, Tropic Thunda and Paradize, all sweet and exotic. There is even a tobacco corner with Coffee Tobacco and Dulce De Tobacco for something richer.
Grape Drank and Ez Duz It are the cult classics worth trying first, while the "on Ice" versions suit anyone who wants cooling on top of the sweetness. The tobacco blends are the outliers, aimed at vapers who want a dessert-tobacco crossover rather than a fruit.
A sample of the 13 flavours
Grape Drank
Sweet grape soda, the cult favourite
Ez Duz It
A sweet, fruity candy blend
Jungle Fever
A bold tropical-fruit mix
Tropic Thunda
Sweet, exotic tropical fruits
Coffee Tobacco
Rich coffee over a smooth tobacco base
Strizzy
A sweet mixed-berry blend
How do I add nicotine to Ruthless 100ml?
The bottle holds 100ml of 0mg liquid with 20ml of headroom. To reach 3mg, the usual sub-ohm strength, add two 10ml nic shots at 18mg, which fills the bottle to 120ml. Shake hard for a minute or two so the nicotine mixes evenly through the thick high-VG liquid, then it is ready for your tank. Use one shot for around 1.5mg if you prefer it lighter.
Shortfills only make sense at lower strengths, because the headroom limits how much nicotine you can add. A 100ml shortfill tops out around 3mg, which is plenty for sub-ohm vaping where the larger vapour volume carries nicotine efficiently. If you need a stronger pod-kit hit, the Ruthless Bar Saltz nic salt range is the better choice.
- 1Remove the cap and tamper seal from the 120ml bottle.
- 2Open two 10ml 18mg nic shots.
- 3Pour both into the shortfill, filling it to 120ml.
- 4Replace the cap and shake hard for one to two minutes.
- 5Fill your sub-ohm tank and vape at roughly 3mg.
Who is Ruthless 100ml for?
It is for sub-ohm vapers who want bold, sweet, American-style flavour rather than something subtle or true-to-life. If you like a vape that announces itself, the candy and soda blends here deliver. If you prefer restrained, food-accurate flavours, Ruthless will probably feel too loud, and a more refined shortfill would suit you better.
It needs sub-ohm hardware: a direct-to-lung kit running at 40W or more, with coils below 0.6ohm. The high-VG blend produces good clouds and carries the big flavours well at that power. It is not for pod kits. As with all sweet liquids, the sweeteners build up on coils faster than plain fruits, so expect to change your coil a little more often.
The good
- Bold, characterful US-style flavours
- Cult classics like Grape Drank and Ez Duz It
- 70/30 blend gives good sub-ohm clouds
- 100ml at 0mg plus nic shots is cheap per ml
The catch
- Loud and sweet rather than subtle or accurate
- Sub-ohm only; no good in a pod kit
- Sweeteners gunk coils faster
Specifications
| E-liquid volume | 100ml (0mg) in a 120ml bottle |
|---|---|
| Nicotine | 0mg; add nic shots to taste |
| Nic shots to 3mg | 2 x 10ml at 18mg |
| VG/PG ratio | 70/30 |
| Vaping style | Sub-ohm direct-to-lung |
| Flavours | 13 US-style blends |
| Suitable output | 40W and above |
Frequently asked questions
What is Ruthless Grape Drank?
Grape Drank is Ruthless's cult-favourite flavour: a sweet, full-bodied grape soda. It is one of the blends that built the brand's reputation and a good place to start if you want to understand the bold, candy-soda style Ruthless is known for. It also comes in an "on Ice" version with a cooling finish.
How many nic shots does Ruthless 100ml need?
Two. The bottle holds 100ml of 0mg liquid with room for two 10ml 18mg nic shots, which fill it to 120ml at roughly 3mg. Shake hard after adding so the nicotine mixes through the thick liquid. Use one shot for around 1.5mg if you want a lighter strength.
Can I use Ruthless 100ml in a pod kit?
No. It is a 70/30 high-VG shortfill made for sub-ohm tanks, so it is too thick for the small coils in a pod kit and would taste muted or burnt, and at 3mg the hit would feel weak. For a pod kit, use the Ruthless Bar Saltz nic salt range instead.
Delivery
| Standard UK delivery2–3 working days | £2.99 |
|---|---|
| Next-day deliveryorder before 3pm, Mon–Fri | £5.99 |
| Orders over £200free standard UK delivery | Free |
Order before 3pm and we dispatch the same working day. Everything ships in plain, discreet packaging from UK stock, and it’s all TPD-compliant.
Customer reviews
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