Brand
Future Juice E-Liquid
Future Juice started in 2017 with one person, one production space, and a clear aim: make dessert e-liquid that actually tastes like the thing it is supposed to be. The 100ml shortfill format was a deliberate choice from the outset. At that bottle size, the blend stays consistent from first fill to last, the cloud output suits sub-ohm vapers who want dense, flavoured vapour, and the 0mg base with headroom for one or two nic shots means the same bottle serves a wide range of strengths.
The brand is UK-made throughout. Every bottle in the range, from the simpler Cereal Milk to the layered Elixirs profiles, is blended and bottled in the UK using a 70/30 VG/PG base suited to sub-ohm tanks and direct-to-lung devices. The flavour focus is unapologetically sweet: if you want tobacco, tobacco-adjacent, or menthol, this is not the brand. If you want genuine dessert, cereal, custard, or candy profiles that deliver the flavour they describe, it is a strong choice.
Browse by range below. Cereal Milk and Vanilla Custard are the brand's most popular everyday profiles. The Elixirs range covers the more complex bakery tier. Nic salt options are available for MTL pod users who want the same flavour style in a 10ml 50/50 format.
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What Future Juice is and how it works
Future Juice launched in 2017, founded by one person with a specific brief: create dessert e-liquids that taste authentic rather than approximate. The brand chose the 100ml shortfill format because it allows a higher VG ratio than the TPD-limited 10ml bottles, gives vapers a more generous fill between purchases, and keeps the formulation more cost-efficient per ml than smaller formats.
Every bottle in the standard range arrives at 80ml fill inside a 100ml bottle. The 20ml of headspace is designed for one or two 10ml nicotine shots. Add one 18mg nic shot to reach approximately 3mg at 90ml total; add two shots to reach approximately 6mg at 100ml. Shake for around 15 minutes before vaping, and the blend integrates fully. No steep time is required, though leaving the filled bottle for an hour or two can sharpen some of the more complex dessert notes.
The 70/30 VG/PG base is the standard for sub-ohm vaping. Higher VG produces denser, smoother vapour and carries dessert and custard flavours well. It requires a sub-ohm tank or a direct-to-lung device with adequate airflow; it will not wick properly through a tight MTL coil at this viscosity. If you run a pod device rather than a tank, the Future Juice 10ml nic salts use a 50/50 base suited to low-powered MTL kits instead.
Future Juice ranges at VapeCity
Three lines in the VapeCity catalogue. The core shortfills cover the widest range of sweet profiles; Elixirs goes deeper on bakery complexity; nic salts serve MTL pod users.
Core 100ml Shortfills
£37.99 per 100ml · 70/30 · 0mg + nic shotsCereal Milk, Banana Cereal Milk, Butterscotch Cereal Milk, Vanilla Custard, Banana Custard, Butterscotch Custard, Grape Candy, Blue Raspberry Candy, Strawberry Kiwi Watermelon, Mango Passionfruit, Tropical Pineapple, Cherry & Lemonade. The accessible end of the range: recognisable sweet flavour categories, clean individual notes, good all-day options for vapers who want reliable sweetness without complexity.
Future Juice Elixirs
£37.99 per 100ml · layered bakery profilesThe more complex tier: Cherry Bakewell Cheesecake, Lemon Butter Cookie, Vanilla Peanut Butter Cupcake, Raspberry Filled Doughnut, Lemon Cheesecake Deluxe. Each Elixirs profile has multiple distinct flavour layers rather than a single dominant note. Cherry Bakewell Cheesecake, for instance, runs almond sponge, cherry jam and cream cheese on separate inhale and exhale stages. Built for vapers who rotate flavours and want more depth than a single-note custard.
Future Juice Nic Salts
10 for £18.99 · 10ml · 50/50 · 10mg, 20mg & 5mgThe same sweet-and-dessert flavour DNA in a 10ml 50/50 nic salt format for MTL pod devices. Available in 5mg, 10mg and 20mg. The nic salt base gives a smoother throat at high strength than freebase would, making the 20mg option comfortable for heavier smokers switching to pods. A good pairing if you run both a sub-ohm tank (with the 100ml shortfills) and a pocket pod (with the salts) across the same brand.
Rainbow Candy & Birthday Cake
£41.99 per 100ml · complex multi-layer candyRainbow Candy and Birthday Cake Shake sit at the top of the pricing because of their formulation complexity. Rainbow Candy is a rotating multi-fruit candy medley inspired by confectionery rather than a single fruit. Birthday Cake Shake runs sweet vanilla sponge, buttercream frosting and a smooth milkshake finish. Both are 100ml, 70/30, 0mg shortfills at £41.99 per bottle.
Key flavours at a glance
Core range and Elixirs shortfills at VapeCity. All 100ml, 70/30, 0mg.
| Flavour | Profile | Range | Price |
|---|---|---|---|
| Cereal Milk | Frosted cereal, creamy milk | Core | £37.99 |
| Butterscotch Custard | Egg custard, brown butterscotch | Core | £37.99 |
| Vanilla Custard | Smooth vanilla, thick custard | Core | £37.99 |
| Grape Candy | Sweet concord grape, candy | Core | £37.99 |
| Mango Passionfruit | Ripe mango, tart passionfruit | Core | £37.99 |
| Rainbow Candy | Multi-fruit rotating candy notes | Core Premium | £41.99 |
| Cherry Bakewell Cheesecake | Almond sponge, cherry, cream cheese | Elixirs | £37.99 |
| Lemon Butter Cookie | Zesty lemon, crisp butter pastry | Elixirs | £37.99 |
How to choose between the core range and Elixirs
The practical split is straightforward. If you want an all-day vape that stays in the background while you get on with other things, the core range is the right choice. Cereal Milk, Vanilla Custard and Butterscotch Custard are single-note-dominant flavours that do not demand attention. You know what you are getting from the name, and the execution delivers it cleanly. Most vapers who use Future Juice as a daily driver are using these three profiles.
The Elixirs line is for vapers who rotate flavours and want something to pay attention to. Cherry Bakewell Cheesecake, for example, goes through almond-forward notes on the inhale and cream cheese with cherry on the exhale. That layering is not something you will pick up in the first couple of puffs; it reveals itself over ten or fifteen minutes of vaping. It is a better pick for an afternoon session than a first-thing-in-the-morning choice when your palate is not yet tuned.
Running cost: at £37.99 per 100ml bottle, a regular sub-ohm vaper using a 0.2-ohm coil at 60W will typically get four to seven days from a filled 100ml bottle. That puts the cost at roughly £5.50 to £9.50 per day, which sits above most 10ml nic salt brands on a per-day basis. The tradeoff is that 100ml sub-ohm vaping produces substantially more vapour and a richer flavour experience than MTL. If pure cost efficiency matters most, the nic salts at 10 for £18.99 bring the per-day cost down significantly.
Device compatibility and nic shot guide
The 70/30 shortfills require a direct-to-lung (DTL) device. That means a sub-ohm tank, an RDA, or an RTA with a mesh or low-resistance coil. Anything above 0.5 ohm will struggle to wick the liquid fast enough. The most common setup for Future Juice shortfills is a regulated mod running between 40W and 80W with a mesh coil in the 0.15 to 0.3 ohm range. At that resistance and wattage, vapour production is dense and flavour intensity is high.
Nic shot maths for the 100ml bottle (80ml fill): one 10ml 18mg shot added to 80ml of 0mg gives you 90ml at approximately 2mg (the nic shot is diluted across the larger volume). Two 10ml shots in the headspace gives you 100ml at approximately 3.6mg. Some vapers who have stepped down from higher strengths are comfortable at 3mg from a DTL setup because sub-ohm devices deliver nicotine more efficiently per puff than MTL; fewer, longer puffs deliver more nicotine than many short MTL draws.
Under UK TPD rules (the Tobacco and Related Products Regulations), nicotine-containing e-liquid must come in 10ml bottles. Shortfills comply by being 0mg: the nic shot you add is the TPD-regulated product, sold separately. The completed blend after adding shots is legally a home-mixed liquid and not subject to the 10ml bottle limit. This is standard industry practice across all UK shortfill brands.
Frequently asked questions
What is Future Juice e-liquid?+
Future Juice is a UK-based e-liquid brand founded in 2017, specialising in 100ml shortfill e-liquids with sweet, dessert, cereal and candy profiles. All products are made and bottled in the UK. The brand offers a core range of single-note flavours and an Elixirs tier of more complex layered bakery profiles. A nic salt range in 10ml TPD bottles is also available for MTL pod users.
How do I add nicotine to a Future Juice shortfill?+
Each 100ml bottle arrives at 80ml fill, leaving 20ml of headspace. Add one 10ml 18mg nicotine shot to reach approximately 2mg strength at 90ml total. Add two 10ml shots to fill the bottle to 100ml at approximately 3.6mg. Secure the cap, shake well for 15 minutes, and vape. No steep time is required, though a short rest can sharpen complex flavours.
Can I use Future Juice shortfills in a pod kit?+
Not the shortfills. The 70/30 VG/PG base is too thick to wick through the tight coils in most pod devices and will produce dry hits. Use Future Juice shortfills in a sub-ohm tank with a coil rated below 0.5 ohm. If you have a pod kit, the Future Juice nic salts use a 50/50 base that is compatible with low-powered MTL pods.
What is the difference between the core range and Elixirs?+
The core range covers clean, single-note-dominant profiles: Cereal Milk, Vanilla Custard, Grape Candy, and similar. Flavours are recognisable and consistent as all-day vapes. The Elixirs line features multi-layer bakery profiles such as Cherry Bakewell Cheesecake and Lemon Butter Cookie, where the inhale and exhale carry distinct flavour stages. Elixirs are better for deliberate vaping sessions than background all-day use.
How long does a 100ml Future Juice shortfill last?+
A regular sub-ohm vaper using a mesh coil at 60-80W typically gets four to seven days from a 100ml fill. Heavy vapers or those running higher wattages may get through it faster; lighter vapers or those who also use nic salts on a smaller device may stretch it to ten days. At £37.99 per bottle, the effective daily cost is roughly £5.50 to £9.50, depending on usage.
Is Future Juice e-liquid UK-made and TPD compliant?+
Yes. Future Juice is created and bottled in the UK. The shortfills are 0mg, which puts them outside the TPD nicotine bottle regulations; the nic shots you add separately are the TPD-notified products. The nic salt range is in 10ml TPD-compliant bottles at a maximum of 20mg, as required by UK law. All products sold through VapeCity are UK-legal stock.
Which Future Juice flavour should I start with?+
Cereal Milk is the most accessible starting point: a clean, sweet blend of frosted cereal and smooth milk with no sharpness or complexity that would divide opinion. Vanilla Custard is the second obvious choice for anyone who likes dessert profiles. If you know you prefer fruit over dessert, Strawberry Kiwi Watermelon or Mango Passionfruit are the cleaner fruit options. The Elixirs range is best approached after you have tried the core range and want something with more character.
Does Future Juice make nic salts as well as shortfills?+
Yes. The nic salt range is in 10ml 50/50 VG/PG bottles, available in 5mg, 10mg and 20mg, and built for MTL pod kits. The flavour profiles follow the same sweet-and-dessert direction as the shortfills. At 10 for £18.99, the nic salts are the more affordable option per-day for lighter vapers or for use as a secondary device alongside a sub-ohm setup.
Related categories & brands
Future Juice Cereal Milk 100mlSweet frosted cereal with creamy milk. The brand's most popular all-day profile.→Future Juice Elixirs ShortfillsFive layered bakery profiles: Cherry Bakewell Cheesecake, Lemon Butter Cookie and more.→Future Juice Vanilla Custard 100mlSmooth, creamy vanilla custard. Rich and consistent as an all-day shortfill.→Future Juice E-Liquids (Nic Salts)The 10ml nic salt range for MTL pod kits. 10 for £18.99.→ShortfillsBrowse all 100ml and 50ml shortfills at VapeCity.→
All Future Juice E-Liquid products
- Future Juice Cereal Milk 100ml
- Future Juice Butterscotch Cereal Milk 100ml
- Future Juice Banana Cereal Milk 100ml
- Future Juice Grape Candy 100ml
- Future Juice Rainbow Candy 100ml
- Future Juice Birthday Cake Shake 100ml
- Future Juice Strawberry Kiwi Watermelon 100ml
- Future Juice
- Future Juice Elixirs Shortfills
- Future Juice Vanilla Custard 100ml
- Future Juice Mango Passionfruit 100ml
- Future Juice Butterscotch Custard 100ml
- Future Juice Cherry & Lemonade 100ml
- Future Juice Tropical Pineapple 100ml
- Future Juice Blue Raspberry Candy 100ml
- Future Juice Banana Custard 100ml