Brand
FUMI
FUMI is a Swedish-made nicotine pouch brand that sets itself apart through flavour range. Where most nicotine pouch brands offer variations on mint and berry, FUMI includes genuinely unusual options: Zingy Ginger, Prickly Pear, Salty Raspberry and Salty Violet. The salty variants combine fruit with a slightly savoury, liquorice-like note that is unlike anything else in the UK pouch market.
At VapeCity, FUMI is available across 12 flavours and four strength tiers: 4mg (Regular), 8mg (Strong), 11mg (Extra Strong) and 15mg (Max). Sold in 10-can packs of 20 pouches each, priced at £34.99 per pack. 18+ only.
12 products
Filter by(12 products)
About FUMI nicotine pouches
FUMI is produced in Sweden, where nicotine pouch manufacturing has its deepest roots. The brand is developed by Helix, a Swedish manufacturer focused on flavour variety and product quality. Each FUMI pouch is a slim, all-white, tobacco-free format containing pharmaceutical-grade nicotine with food-grade flavourings. There is no tobacco leaf, no smoke, and no vapour.
The defining characteristic of FUMI as a brand is its commitment to unusual flavour profiles. The range covers four distinct flavour families: cooling mints, tangy fruits, exotic fruits and salty savoury variants. The Salty line (Salty Raspberry and Salty Violet) in particular occupies a category of its own in the UK market. The combination of sweet fruit with a savoury, slightly bitter note delivers an experience that experienced pouch users consistently find interesting rather than one-dimensional.
FUMI recently underwent a packaging redesign. The current cans are colour-coded to match each flavour variant, making it straightforward to identify flavours at a glance. Each can contains 20 pouches and has a built-in catch compartment under the lid for used pouches.
FUMI strength tiers: choosing the right nicotine level
FUMI is available in four strengths, designed to cover the full range from light casual use to heavy daily use.
FUMI Regular (4mg) is the entry-level option. At 4mg per pouch, this sits at the lower end of the nicotine pouch market and is well suited to users who are new to nicotine pouches, who currently use low-strength nic salts (3mg to 5mg), or who want a lighter all-day option. The Freezy Mint Regular and Blackcurrant Regular are the most widely available flavours at this level.
FUMI Strong (8mg) is the core of the range. Eight milligrams per pouch is classified as strong, which is the most popular tier across the nicotine pouch market generally. It delivers a clear, satisfying nicotine effect that suits regular daily users and those switching from smoking or from 18-20mg nic salts. Most FUMI flavours are available at 8mg.
FUMI Extra Strong (11mg) covers experienced users who need more than the standard strong tier. At 11mg, the nicotine delivery is pronounced without reaching ultra-strong territory. Freezy Mint and Spearmint are available at this level.
FUMI Max (15mg) is the highest strength in the range. Available in Freezy Mint and Spearmint, it is suited to heavy daily nicotine users who find extra-strong products insufficient. This is not a starting point for anyone new to pouches.
FUMI strength guide
All tiers are slim all-white pouches, 20 per can, tobacco-free.
| Tier | Nicotine | Best for | Flavours available |
|---|---|---|---|
| Regular | 4mg | New users; light nic salt vapers; casual use | Freezy Mint, Blackcurrant, Watermelon Mint, Strawberry, Zingy Ginger |
| Strong | 8mg | Daily users; cigarette switchers; 18-20mg vapers | All 12 flavours |
| Extra Strong | 11mg | Experienced heavy users; stepping up from Strong | Freezy Mint, Spearmint |
| Max | 15mg | Very heavy daily users only; not for beginners | Freezy Mint, Spearmint |
Start at Regular or Strong. If you find the effect insufficient after a week, step up. Jumping to Max without prior pouch experience is not recommended.
FUMI flavours: the full range
FUMI offers twelve distinct flavours grouped across four flavour families. The full range at VapeCity covers all four families.
Cooling mint family: Freezy Mint is the signature FUMI mint option. It delivers a clean, sharp cooling effect similar to peppermint with a longer-lasting freshness than most pouch mints. Spearmint is a softer, more botanical alternative with a gentler cooling note. Watermelon Mint combines tropical sweetness with a cooling finish. Minty Blueberry pairs berry depth with a cool mint top note.
Tangy fruit family: Tangy Strawberry has a bright, sharp strawberry profile rather than the sweet synthetic version you find in many pouch brands. Tangy Apple is a crisp green apple with a slightly tart edge. Both are designed to be refreshing rather than sweet.
Exotic fruit family: Fiery Mango leads with a tropical mango note and a warming spice finish. Prickly Pear is less common in the UK market and offers a floral, mild sweetness with slight tropical character. Zingy Ginger is the most unusual profile in the range, combining root ginger spice with a cola-like sweetness that many users find surprisingly pleasant.
Salty variants: Salty Raspberry and Salty Violet are the standout FUMI originals. Both combine fruit sweetness with a pronounced savoury, slightly bitter note that delivers a layered flavour profile closer to salmiac or Nordic salty liquorice than to standard sweet pouches. These are an acquired taste but have a strong following among experienced pouch users. Blackcurrant rounds out the range with a clean, dark berry profile.
FUMI by flavour family
Which FUMI flavour family suits you?
Cooling Mints
Freezy Mint, Spearmint, Watermelon Mint, Minty Blueberry
The mint family is the best starting point for first-time FUMI users. Freezy Mint is the strongest cooling option. Spearmint is softer and more botanical. Minty Blueberry adds berry depth while Watermelon Mint adds tropical sweetness.
Shop all Cooling Mints →Tangy Fruits
Tangy Strawberry, Tangy Apple
The tangy fruit line uses sharp, clean fruit profiles rather than sweet or artificial ones. A good choice for vapers who prefer fruit nic salts but want something crisper and less sugary.
Shop all Tangy Fruits →Exotic Fruits
Fiery Mango, Prickly Pear, Zingy Ginger
FUMI's most distinctive tier. Zingy Ginger is unlike any other pouch on the UK market. Fiery Mango has a warming spice finish. Prickly Pear is floral and mildly tropical. All three reward users who want something different.
Shop all Exotic Fruits →Salty Variants
Salty Raspberry, Salty Violet, Blackcurrant
The salty line is the FUMI signature. Sweet fruit combined with a savoury, salmiac-adjacent note. Not for everyone, but for users who know Nordic flavour profiles these are the most interesting pouches in the range.
Shop all Salty Variants →
How to use FUMI nicotine pouches
All FUMI pouches are slim format and take seconds to set up. Hands-free for 20 to 40 minutes per pouch.
- 1
Open the can and take one pouch
Open the FUMI can and remove one pouch. Each can contains 20 slim pouches. The lid has a catch compartment underneath for used pouches if disposal is not immediately available.
- 2
Place under your upper lip
Tuck the pouch between your gum and upper lip on one side of your mouth. Press it gently into place. The slim format makes it virtually unnoticeable when positioned correctly.
- 3
Let it settle for a few minutes
You may notice a mild tingling sensation as nicotine absorption begins. This is normal and typically fades after 2 to 3 minutes. With flavour-forward options like Zingy Ginger or Salty Raspberry, the flavour delivery is most pronounced in the first 10 minutes.
- 4
Remove after 20 to 40 minutes
Remove when the flavour has faded. FUMI pouches typically deliver active flavour for 25 to 35 minutes. Dispose in general waste or use the catch compartment in the can lid. Do not swallow.
FUMI vs other nicotine pouch brands
STANDARD BRANDSVelo, Zyn, Nordic Spirit
Focused on mint and standard fruit
Safe choices, limited range
- Strong in mint and cooling profiles.
- Limited to 2-3 flavour families.
- Good for predictable daily use.
- No unusual or distinctive profiles.
FUMIFUMI Nicotine Pouches
Built around flavour variety
Swedish-made, 12 flavours including Salty line
- 12 flavours across 4 distinct families.
- Salty variants unlike any other UK brand.
- Full strength range from 4mg to 15mg.
- Colour-coded packaging for easy ID.
If you already use standard mint or berry pouches from Velo or Zyn and want to try something different, FUMI's exotic and salty flavour tiers are worth exploring. The Zingy Ginger and Salty Raspberry in particular have no equivalent in the mainstream UK market.
Age restriction and nicotine safety
FUMI nicotine pouches contain nicotine, which is addictive. They are intended for adult nicotine users only. 18+ age verification is required at checkout. FUMI Max (15mg) is a high-strength product and is not suitable for new or occasional nicotine users. Do not exceed the number of pouches that satisfies your nicotine need. Do not swallow pouches. Keep out of reach of children and pets. If you are not a current nicotine user, these products are not recommended.
Cost per day: FUMI vs vaping vs cigarettes
A 10-can pack of FUMI at £34.99 contains 200 pouches. At 10 pouches per day, the pack lasts 20 days at a daily cost of £1.75. At 15 pouches per day it lasts around 13 days, costing about £2.69 per day.
Against vaping, FUMI at 10 pouches per day is broadly comparable to using two or three 10ml nic salt bottles per week (depending on device). For light-to-moderate daily use, the cost difference is small.
Against cigarettes, the difference is substantial. A 20-a-day cigarette habit at £12 or more per pack costs over £12 per day. FUMI at even 20 pouches a day costs £3.50 per day. If you want to switch from smoking, nic salts in a refillable pod kit can be even more cost-effective, but FUMI offers a discreet no-device option that suits situations where vaping is not practical.
Explore the full nicotine pouch range
FUMI is one of several nicotine pouch brands at VapeCity. If you want more strength options, XQS and Rush are also available. Or explore the full nicotine pouch collection.
Frequently asked questions
What is FUMI nicotine pouches?+
FUMI is a Swedish-made, tobacco-free nicotine pouch brand produced by Helix. The range covers 12 flavours across four families: cooling mints, tangy fruits, exotic fruits and salty variants. Available in Regular (4mg), Strong (8mg), Extra Strong (11mg) and Max (15mg) strengths. Each can contains 20 slim pouches used by placing under the upper lip for 20 to 40 minutes.
What strengths does FUMI come in?+
FUMI is available in four strengths: Regular (4mg), Strong (8mg), Extra Strong (11mg) and Max (15mg). The Strong tier at 8mg is the most widely available and covers the majority of FUMI flavours. The Extra Strong and Max options are available mainly in Freezy Mint and Spearmint. Start at Regular or Strong if you are new to FUMI or to nicotine pouches generally.
What are the FUMI Salty pouches?+
FUMI Salty Raspberry and Salty Violet are the standout originals in the FUMI range. Both combine fruit sweetness with a savoury, slightly bitter note similar to salmiac or Nordic salty liquorice. The flavour is layered and more complex than standard sweet pouches. If you enjoy Nordic salty flavour profiles, these are unlike anything else available in the UK nicotine pouch market.
How does FUMI Zingy Ginger taste?+
FUMI Zingy Ginger is a root ginger and spice profile with a cola-like sweetness underneath. It is available at 8mg (Strong) only. Users who try it often describe it as surprisingly pleasant, somewhere between a spiced ginger ale and a ginger snap biscuit. It delivers 20 to 35 minutes of active flavour per pouch and is one of the most distinctive profiles in the UK nicotine pouch market.
Are FUMI pouches tobacco-free?+
Yes. FUMI pouches contain no tobacco leaf or tobacco-derived material. They contain pharmaceutical-grade nicotine, plant-based filler, water, food-grade flavourings and sweeteners. They are not classified as tobacco products under UK law. All FUMI pouches are described as tobacco-free and smoke-free on packaging.
How long does a FUMI pouch last?+
FUMI pouches typically deliver active flavour for 25 to 35 minutes. Nicotine absorption continues at a lower level after the flavour fades. Most users remove pouches after 20 to 40 minutes depending on preference. Dispose of used pouches in general waste or in the built-in catch compartment under the FUMI can lid. Do not swallow.
How much do FUMI pouches cost at VapeCity?+
FUMI is sold at VapeCity in 10-can packs of 200 pouches (20 per can) at £34.99 per pack. This works out at £3.50 per can or 17.5p per individual pouch. At 10 pouches per day, a pack lasts 20 days at a daily cost of £1.75.
Who is FUMI made by?+
FUMI is developed by Helix, a Swedish manufacturer focused on quality and usability in nicotine pouch products. The brand is produced with pharmaceutical-grade nicotine and food-grade ingredients. Sweden has a long history in oral nicotine products through snus, and Helix applies that manufacturing tradition to the modern tobacco-free nicotine pouch format.