Brutal Shortfill 100ml
by Brutal
No reviews yet — be the firstBrutal 100ml shortfill by Just Juice. 100ml of 0mg high-VG 70/30 e-liquid in a 120ml bottle, with space for two 10ml nic shots. Bold sweetshop and drinks flavours across 10 blends.
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£29.99for 5 · inc VAT
Per unit
£6.00
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5
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1 pack
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1
× 5 units/boxFree delivery over £40
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TPD compliant
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Reviewed by the VapeCity team | Specs cross-verified against manufacturer data and UK retail listings | Updated June 2026 · Updated 2026-06-18
What is the Brutal 100ml shortfill?
The Brutal 100ml shortfill is Just Juice's big-bottle range for sub-ohm vapers, built around loud sweetshop and drinks flavours. Each one is 100ml of 0mg e-liquid in a 120ml bottle, which leaves exactly the right headroom to add two 10ml nicotine shots. Drop in both and you finish up with 120ml of around 3mg e-liquid, ready for a direct-to-lung tank. The 70/30 VG/PG blend is the high-VG ratio that produces the thick clouds and smooth draw sub-ohm vapers are after.
Brutal splits into two flavour camps. The original line takes on retro sweetshop classics: think rhubarb and custard, sour chew bars and fizzy bubblegum, the kind of tastes that hit a nostalgic note. The newer Drinks line goes after energy and soft-drink profiles, all bright and fizzy. Between them the range covers most of what a sweet-toothed cloud chaser wants, without straying into subtle dessert or tobacco territory.
As a 0mg shortfill, this is firmly a sub-ohm product, not a pod-kit juice. If you vape a small MTL pod, you want the Brutal nic salt instead, which comes prefilled with nicotine at 11mg or 20mg. For a powerful tank and a love of bold flavour and big clouds, though, the Brutal shortfill is a cheap way to keep a sub-ohm setup fed. Add your nic shots at the till if you want nicotine in the mix.
- 100ml of 0mg shortfill in a 120ml bottle, ready for two nic shots.
- 70/30 high-VG blend tuned for sub-ohm, direct-to-lung vaping.
- Add two 10ml nicotine shots for roughly 3mg of finished e-liquid.
- Bold sweetshop classics plus an energy and soft-drink Drinks line.
- 10 flavours across candy, fruit and drinks profiles.
- Made in the UK by Just Juice, a well-known shortfill name.
On this page
How a Brutal shortfill and nic shots work
A shortfill is a large bottle that is deliberately not filled to the top. The Brutal bottle holds 120ml but ships with only 100ml of 0mg e-liquid, leaving a 20ml gap. That gap exists so you can add nicotine yourself: two 10ml nic shots at 18mg slot straight in, and once you cap and shake the bottle you have 120ml of roughly 3mg finished liquid. Buying it this way is cheaper and more flexible than a pre-nicotined bottle, and it is how most large-format e-liquid is sold in the UK.
The maths is simple. Two 18mg shots spread across 120ml works out at about 3mg, which suits most sub-ohm vapers. Want it stronger or weaker, you adjust how many shots you add or use a different shot strength, though going much above 6mg in a high-VG sub-ohm setup gets harsh fast. If you prefer 0mg, just vape it as it comes without adding anything.
After adding the shots, give the bottle a good long shake to mix the nicotine through evenly, then let it settle for a few minutes before filling your tank. The nicotine itself is flavourless, so the Brutal flavour you chose comes through unchanged. From there it is a normal high-VG juice: pour it into a sub-ohm tank and vape it direct-to-lung.
Brutal shortfill flavours: 10 to choose from
The Brutal 100ml line runs to ten flavours, split between retro sweetshop blends and the brighter Drinks profiles. A guide to the line-up:
Sweetshop classics
Rhubarb & Custard
The classic sharp-sweet boiled sweet.
Raspberry Sour
Tangy raspberry chew bar.
Sour Strawberry Bubblegum
Sour strawberry over sweet bubblegum.
Mr Jack
Liquorice and aniseed, the blackjack chew.
Red & Black
Raspberry and blackcurrant gummy sweets.
Blackcurrant Crush
Rich, juicy blackcurrant.
Drinks line
Brutal Bull
Classic energy-drink flavour.
Frozen Mojito
Lime and mint with an icy finish.
Pina Colada
Pineapple and coconut, the holiday classic.
Mango Lassi
Sweet mango with a creamy edge.
Which devices does the Brutal shortfill suit?
A 70/30 shortfill is a sub-ohm juice, full stop. It is meant for direct-to-lung tanks running low-resistance coils, typically below 1.0ohm, where the high VG content vaporises into thick clouds and the airy draw feels right. In that kind of kit Brutal performs as intended: bold flavour, plenty of vapour, smooth on the inhale.
It is not for pod kits or MTL devices. Put a high-VG juice into a small mouth-to-lung pod and it will not wick properly, the flavour will be muted, and you risk dry, burnt hits. The high VG is simply too thick for the tiny coils in pod systems. If a pod kit is your setup, the Brutal nic salt in a 50/50 blend is the version you want, since it is built for exactly that hardware.
So the rule of thumb is straightforward: big tank, low-resistance coil, direct-to-lung draw means shortfill; small pod, higher-resistance coil, mouth-to-lung draw means nic salt. Match the juice to the device and Brutal delivers; mismatch it and no e-liquid will perform. If you are cloud chasing and want loud sweetshop and drinks flavours, this is squarely your territory.
Is the Brutal shortfill good value?
Shortfills are the cheap way to vape large volumes, since you buy mostly 0mg liquid and add nicotine only if you want it. A quick comparison:
| Option | Puffs | Refilling | Best for |
|---|---|---|---|
| Brutal 100ml shortfill (this juice) | 120ml once filled | 0mg 70/30, two nic shots | Sub-ohm clouds with bold flavour |
| Brutal 10ml nic salt | 10ml per bottle | 11mg or 20mg, 50/50 | Pod kits and MTL vaping |
| 10ml freebase e-liquid | 10ml per bottle | Pre-nicotined, smaller | Small top-ups, costs more per ml |
How to set up a Brutal shortfill
Adding nic shots and filling a tank takes a couple of minutes. The steps:
- 1Decide your strength. For around 3mg add two 10ml 18mg nic shots to the 100ml bottle, or vape it at 0mg as it comes.
- 2Open the bottle and pour in your nic shots, filling the 20ml of headroom up to 120ml.
- 3Cap the bottle tightly and shake it hard for a minute or two so the nicotine mixes through evenly.
- 4Let it stand a few minutes to settle, then fill a clean sub-ohm tank with a low-resistance coil.
- 5Prime a fresh coil and let the tank sit five minutes before vaping direct-to-lung. Store the bottle upright, out of sunlight and away from children and pets.
Is the Brutal shortfill any good?
For a sub-ohm sweetshop and drinks juice, it does the job well. The flavours are bold and recognisable, the 70/30 blend clouds up nicely, and the shortfill format keeps the price per ml low once you account for the volume. If you vape a tank, like loud candy or fizzy-drink flavours, and do not mind adding your own nic shots, the Brutal 100ml is an easy, cheap pick that you can rotate through a few flavours without much outlay.
It is not for everyone. If you vape a pod kit, this is the wrong product entirely, and the Brutal nic salt is what you need. If you prefer authentic dessert, tobacco or subtle fruit blends, the range is firmly sweet and bold rather than refined. And if you do not want to handle nic shots, a pre-mixed nic salt is simpler, since a shortfill always needs that extra step.
The honest niggles are small: you have to buy and add nic shots separately, and the flavour style is unapologetically sweet, which is great if that is your thing and less so if it is not. For cloud chasers who want bold flavour at a fair price, though, the Brutal shortfill earns its place. Compare it with the rest of the shortfill range before you pick a flavour.
The good
- Bold, recognisable sweetshop and drinks flavours
- 100ml of 0mg in a 120ml bottle, room for two nic shots
- 70/30 high-VG blend clouds up well sub-ohm
- Cheap per ml compared with small pre-nicotined bottles
- 10 flavours across candy, fruit and drinks
- Choose your own strength by how many shots you add
The catch
- Not for pod kits or MTL devices
- Needs nic shots bought and added separately
- Flavour style is sweet and bold, light on dessert or tobacco
- 0mg out of the box, so no nicotine until you add it
- High VG is too thick for small pod coils
What’s in the kit
- 1 x Brutal 100ml shortfill (100ml of 0mg liquid in a 120ml bottle)
- Choice of 10 flavours
- Nic shots sold separately
Specifications
| Type | 0mg shortfill e-liquid |
|---|---|
| Bottle | 100ml of liquid in a 120ml bottle |
| Nicotine | 0mg (add nic shots) |
| Nic shots | Room for two 10ml shots (~3mg when filled) |
| VG/PG | 70/30 |
| Draw | Direct-to-lung (sub-ohm) |
| Best for | Sub-ohm tanks, low-resistance coils |
| Flavours | 10 across the Brutal range |
| Brand | Just Juice (Brutal), made in the UK |
| Price | £29.99 per 100ml shortfill |
Sources: Brutal (manufacturer, Just Juice) · UK rules on e-liquid and nic shots (gov.uk / TPD)
Frequently asked questions
How many nic shots does the Brutal shortfill take?
Two 10ml nic shots. The bottle holds 120ml but ships with 100ml of 0mg liquid, leaving 20ml of headroom. Adding two 18mg shots gives about 3mg in the finished 120ml.
What strength does the Brutal shortfill end up at?
With two 10ml 18mg nic shots added to the 100ml bottle, you get roughly 3mg. You can vape it at 0mg as it comes, or adjust the number or strength of shots, though high strengths get harsh in a sub-ohm setup.
What is the VG/PG ratio of the Brutal shortfill?
It is a 70/30 VG/PG blend, the high-VG ratio for sub-ohm, direct-to-lung vaping. That produces thick vapour and a smooth, airy draw in a low-resistance tank.
Can I use the Brutal shortfill in a pod kit?
No. A 70/30 shortfill is too thick for the small coils in pod kits and MTL devices, and will wick poorly and taste muted. For a pod kit, use the Brutal nic salt in a 50/50 blend instead.
How many flavours does the Brutal shortfill range have?
There are 10 flavours, split between retro sweetshop classics like Rhubarb and Custard and Mr Jack, and a brighter Drinks line including Brutal Bull, Pina Colada and Frozen Mojito.
Is the Brutal shortfill nicotine-free?
As supplied, yes, it is 0mg. You add nicotine yourself with nic shots if you want it, which is how UK shortfills are sold. Vape it at 0mg or add up to two shots for around 3mg.
How long does a Brutal 100ml shortfill last?
It depends on how much you vape, but 120ml of finished liquid lasts a sub-ohm vaper a good while, often a couple of weeks or more. The large format is what makes the price per ml low.
Delivery
| Standard UK delivery2–3 working days | £2.99 |
|---|---|
| Next-day deliveryorder before 3pm, Mon–Fri | £5.99 |
| Orders over £40free standard UK delivery | Free |
Order before 3pm and we dispatch the same working day. Everything ships in plain, discreet packaging from UK stock, and it’s all TPD-compliant.
Returns
You have a 14-day right to cancel online orders. Because e-liquids, pods, disposables and pouches are sealed for hygiene, change-of-mind returns are accepted only when the item is unused and in its original, unopened packaging — opened or used products can’t be refunded. Anything faulty, damaged or incorrectly supplied is fully covered under the Consumer Rights Act, return postage on us.
Full details on our returns & refund policy page.
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